Baking & Snack - December 2022 - 20

OPERATIONS EXECUTIVE OF THE YEAR
food, beverage and nutritional solutions, and our acquisition
of Coalescence is the beginning step to help us
get there. "
In May 2021, NHBC acquired Coalescence, Columbus,
Ohio, a producer of custom seasoning blends, flavors and
nutritional solutions for food, beverage and pet food. This
first acquisition expanded the company into the ingredient
space, an intentional shift born out of the changes Ms.
Bediako and Mr. Porter have seen coming.
" Our industry is changing; it's far more competitive
than it was 20 years ago when I started, " Ms. Bediako
said. " We intend to play a significant role in the transition.
We're looking to grow, we're looking to diversify,
and we're looking to be a part of this economy that has
changed so much. "
One change that inspired the acquisition involved
supply chain challenges.
" There was an opportunity for us to vertically integrate, "
Mr. Porter pointed out. " How can we use their
skills and processes to fulfill our bakery needs as well as
diversify our capabilities for our customers? "
For example, both Coalescence and NHBC use salt in
bulk. Together they can leverage their increased buying
power to ensure they obtain a steady supply of salt at a
good price.
AN INDUSTRY OF RELATIONSHIPS
The baking industry has given Mike Porter, president and
chief operating officer of New Horizons Baking Co. (NHBC)
a lot. Even when he was a kid, the baking industry supported
his family through their retail bakery.
" This industry is so big but also very small at the same
time, and there are some fantastic people working within
this industry, " Mr. Porter said. " When I look at the American
Society of Baking and BEMA, the people I've met there,
they are my friends and family now. They know my kids;
I know their kids, and you don't see that in a lot of other
industries. "
As a person who prioritizes people and relationships, he
was well-suited to the baking industry, which is built on
relationships. And because of what the industry has poured
into Mr. Porter, he has been eager to give back, whether
it's through helping an industry connection or speaking at
industry events. Mr. Porter encourages others at NHBC to
get involved.
" I want everyone at my company to have the opportunities
to be in these groups so they can learn and meet
people and build their own relationships, " he said. " Then
when problems come up, they can call their own connections
and help make us a better company. "
Baking & Snack honored Mike Porter, president and COO of
NHBC, with the Operations Executive of the Year Award for 2022
for his leadership, operational expertise and willingness to adapt
to the changes the industry is facing.
Not only does Coalescence provide a new customer
base with its ingredient solutions, but it also provides
Genesis Baking Co. a partner in creating baked goods
with more functional nutrition for customers.
" Our Genesis Baking business is a co-manufacturer,
built on a model of being a baker's baker, " Mr. Porter explained.
" Coalescence has expanded that business' capabilities
to include R&D for added nutrition or new seasoning
blends without having to rely on an outside partner. "
Since the acquisition, Coalescence has experienced
previously untapped growth. Mr. Porter said they have
plans to move the business into a larger facility next year.
At the same time as the Coalescence acquisition,
NHBC started up its third bakery, a 55,000-square-foot
facility that had been serving the company as ingredient
storage. The Toledo facility opened in April 2021, and
the Coalescence acquisition was completed in May.
Shepherding his various teams through all that change
was one of the toughest parts of the acquisition.
" Change is always tough, but people can usually
take change, " he said. " It's the rate of change that's dif20
Baking & Snack December 2022 / www.bakingbusiness.com
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Baking & Snack - December 2022

Table of Contents for the Digital Edition of Baking & Snack - December 2022

Baking & Snack - December 2022 - Intro
Baking & Snack - December 2022 - 1
Baking & Snack - December 2022 - 2
Baking & Snack - December 2022 - 3
Baking & Snack - December 2022 - 4
Baking & Snack - December 2022 - 5
Baking & Snack - December 2022 - 6
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