Baking & Snack - December 2021 - 36

PIZZA
mium over the past 18 months, despite income level, for
several reasons. Premium products gave consumers an outside/in
experience at home. They also chose to splurge on
premium food products to treat themselves and their families
to something that was just a little better than what they
would have normally purchased. Finally, IRI found that
consumers purchased more national brand name products
Plant-forward
pizzas that spotlight
toppings like
mushrooms are
gaining traction as
well as innovative
crusts like
sourdough.
Alex's Awesome Sourdough
because they trusted their quality.
" These three drivers were key as consumers looked in
store or online, " Ms. Lyons Wyatt said. " However, with
pending inflation, it remains to be seen whether those with
a shrinking food budget will continue to buy premium or
instead look for more value. "
Channels and value
Consumers' return to in-store deli, perimeter bakeries and
restaurants has positively impacted pizza sales for these
channels. E-commerce is growing, and it's going to drive
growth throughout the store, but the rate of growth will
slow down slightly.
" We've seen very large growth this year as consumers
have become more optimistic about getting back out, " Mrs.
Cookson said. " We have experienced great sales on our ecommerce
Crustology pizza kits, and we believe that will
continue as it's a good complement to dining out. "
As more consumers get back to in-person dining, there
has been a shift in frozen pizza sales, Ms. Lyons Wyatt said.
" Frozen pizza sales figures are waning a bit right now,
but only when compared with the double-digit increases
of 2020, " she added. " Growth is still elevated versus 2019.
It may be troubling to producers right now, but there are
still a lot of consumers eating pizza at home, both fresh
and frozen. "
Shoppers trying to stretch their food dollar understand
pizza purchased in the store can feed more for less.
" As inflation kicks in, you'll see consumers opting back
to buying pizza from the stores and more pizza eaten at
home. The quality of frozen and in-store fresh pizza has
evolved over time, so it's not quite the tradeoff that it was in
the past, " Ms. Lyons Wyatt said. " Time will tell. "
Going forward, price will be the focus. National brands
will likely continue to do well, and private label will pick
up market share as cost begins to influence purchase.
These potential shifts in consumer purchasing tie into the
importance of attributes and what is included on product
packaging, because producers can charge more for specialty
claims.
" We continue to monitor trends and offer innovative
pizzas in the better-for-you space and ultra-indulgent offerings
as well, " Mr. Fallucca said. " We like to push the
envelope with flavor innovations, so consumers can try
something new and different while enjoying their favorite
comfort food. "
Banza expanded its pizza footprint after only a year on
the market, announcing its first foodservice partnership
with Oath Pizza and increasing its pizza line from four
to six SKUs, including a Plant-Based Cheese Pizza with
Follow Your Heart Mozzarella and a Supreme Pizza with
Beyond Meat Sausage.
" For Banza, the equation is less about claims and trends
and more about the enduring need to eat more chickpeas
and beans, " said Brian Rudolph, chief executive officer and
co-founder of Banza. " We're playing the long game. "
Differentiation across channels is the key to creating
opportunity. If pizza producers can figure out how to tailor
products online or in-store to meet differing consumer
needs, they will generate significant growth potential.
" The sky is the limit if pizza producers can get really creative
with differentiation and daypart, " Ms. Lyons Wyatt
concluded.
36 Baking & Snack December 2021 / www.bakingbusiness.com
*
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Baking & Snack - December 2021

Table of Contents for the Digital Edition of Baking & Snack - December 2021

Baking & Snack - December 2021 - Intro
Baking & Snack - December 2021 - 1
Baking & Snack - December 2021 - 2
Baking & Snack - December 2021 - 3
Baking & Snack - December 2021 - 4
Baking & Snack - December 2021 - 5
Baking & Snack - December 2021 - 6
Baking & Snack - December 2021 - 7
Baking & Snack - December 2021 - 8
Baking & Snack - December 2021 - 9
Baking & Snack - December 2021 - 10
Baking & Snack - December 2021 - 11
Baking & Snack - December 2021 - 12
Baking & Snack - December 2021 - 13
Baking & Snack - December 2021 - 14
Baking & Snack - December 2021 - 15
Baking & Snack - December 2021 - 16
Baking & Snack - December 2021 - 17
Baking & Snack - December 2021 - 18
Baking & Snack - December 2021 - 19
Baking & Snack - December 2021 - 20
Baking & Snack - December 2021 - 21
Baking & Snack - December 2021 - 22
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Baking & Snack - December 2021 - 24
Baking & Snack - December 2021 - 25
Baking & Snack - December 2021 - 26
Baking & Snack - December 2021 - 27
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Baking & Snack - December 2021 - 29
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Baking & Snack - December 2021 - 31
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Baking & Snack - December 2021 - 33
Baking & Snack - December 2021 - 34
Baking & Snack - December 2021 - 35
Baking & Snack - December 2021 - 36
Baking & Snack - December 2021 - 37
Baking & Snack - December 2021 - 38
Baking & Snack - December 2021 - 39
Baking & Snack - December 2021 - 40
Baking & Snack - December 2021 - 41
Baking & Snack - December 2021 - 42
Baking & Snack - December 2021 - 43
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