Baking & Snack - December 2021 - 20

OPERATIONS EXECUTIVE OF THE YEAR
Mr. Dairman could see it, exactly the way it would unfold.
Every truck still uses that cart today. Mr. Dairman attributes
the way his brain is wired for that ability to imagine
things as they could be.
" I see things that aren't there yet but could work, " he explained.
" I get a vision in my head, and I explain it, and I
realize that other people can't see it until I build it and show
them. That's helped on the innovation side of things with
the cart and racks and trucks we've designed. It even helps
with the maintenance side of things, understanding the
how and why, knowing how they work and working backwards
to find out what broke. "
These skills - the experience across the entire business,
the innovative engineering mind and the problem-solving
- would serve him well as he executed his most difficult
project yet: Doughnut Peddler's nationwide expansion.
Growing pains
After Doughnut Peddler merged with its new partners,
the company had the capital and scale-up knowledge to
execute the nationwide growth plan Mr. Dairman told his
friends about those many years ago. The company headed
to the East Coast and opened four bakeries between 2017
and 2019. As corporate operations manager, Mr. Dairman
was responsible for the build-out of all four bakeries.
The decision to do four bakeries in quick succession was
born out of necessity, he said: " We knew there was a need
in the market. We knew there were voids that multiple customers
were asking us to take the model into these other
markets. We knew that if we did it slowly, some of those
voids were going to be filled by someone other than us. "
The expansion also marked Doughnut Peddler's jump to
automated production. In Arizona, the company's process,
especially makeup, is very manual. Historically, Doughnut
Peddler has prioritized job creation, and as Mr. Dairman
pointed out, automation can take away from that. But automation
also helps a company stay competitive.
" I am very much of the idea that some day you become
obsolete and provide no jobs if you don't keep up, and I also
think you have a responsibility to your customers to provide
the best product you can, " he said. " I think automation
helps you get there, so I was insistent on automation. "
20 Baking & Snack December 2021 / www.bakingbusiness.com
http://www.bakingbusiness.com

Baking & Snack - December 2021

Table of Contents for the Digital Edition of Baking & Snack - December 2021

Baking & Snack - December 2021 - Intro
Baking & Snack - December 2021 - 1
Baking & Snack - December 2021 - 2
Baking & Snack - December 2021 - 3
Baking & Snack - December 2021 - 4
Baking & Snack - December 2021 - 5
Baking & Snack - December 2021 - 6
Baking & Snack - December 2021 - 7
Baking & Snack - December 2021 - 8
Baking & Snack - December 2021 - 9
Baking & Snack - December 2021 - 10
Baking & Snack - December 2021 - 11
Baking & Snack - December 2021 - 12
Baking & Snack - December 2021 - 13
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Baking & Snack - December 2021 - 15
Baking & Snack - December 2021 - 16
Baking & Snack - December 2021 - 17
Baking & Snack - December 2021 - 18
Baking & Snack - December 2021 - 19
Baking & Snack - December 2021 - 20
Baking & Snack - December 2021 - 21
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Baking & Snack - December 2021 - 24
Baking & Snack - December 2021 - 25
Baking & Snack - December 2021 - 26
Baking & Snack - December 2021 - 27
Baking & Snack - December 2021 - 28
Baking & Snack - December 2021 - 29
Baking & Snack - December 2021 - 30
Baking & Snack - December 2021 - 31
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Baking & Snack - December 2021 - 33
Baking & Snack - December 2021 - 34
Baking & Snack - December 2021 - 35
Baking & Snack - December 2021 - 36
Baking & Snack - December 2021 - 37
Baking & Snack - December 2021 - 38
Baking & Snack - December 2021 - 39
Baking & Snack - December 2021 - 40
Baking & Snack - December 2021 - 41
Baking & Snack - December 2021 - 42
Baking & Snack - December 2021 - 43
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Baking & Snack - December 2021 - 46
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Baking & Snack - December 2021 - 49
Baking & Snack - December 2021 - 50
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Baking & Snack - December 2021 - 108
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