Baking & Snack - August 2023 - 16
DUTCHLAND FOODS
starting to shift because the wholesale business grew as
we were making these parts and making more and more
new products. "
The clean label movement also helped boost sales as
many of the company's offerings fit that bill for those looking
for premium products. It's still a big selling point today,
Monty Van Wyhe said, driving growth in the business.
" We also feel that when the pandemic hit and importing
pastries from Europe became so expensive, that we benefitted
from that as companies looked to find domestic production
of their laminated pastry products, " he added.
Business was cut in half at the beginning of the pandemic,
although government assistance programs at the time
helped to avoid layoffs. And a bit of new business arrived
when they needed it most.
" By mid-summer some new business came on board
that helped carry us into the fall when sales started to slowly
pick back up, " Pete Van Wyhe said.
The supply chain issues that followed were chaltheir
strong supplier relationships carried
lenging, but
them through.
" If you have a good supplier, you want to make sure
you stay with them because it's almost like if you switched
to someone else and tried to come back to them, they'll
say,
'Sorry we can't
take your business anymore because
we're maxed out,' " Monty Van Wyhe said. " It's all
about relationships. "
From left: Monty Van
Wyhe, vice president
of operations and
sales; Mychal Van
Wyhe, involved in
finances and Wyhe's
Choice fundraising
chief; Susan Van
Wyhe, co-owner and
co-founder; Pete
Van Wyhe, president
and chief executive
officer; and Malachi
Van Wyhe, vice
president of marketing,
are the leaders
of Dutchland Foods.
Britton Hacke
who was the local fundraising salesman for the Midwest.
He wanted to get out of it. "
The brothers and sisters bought the dealership in 1999.
Younger brother Malachi Van Wyhe, who was born a year
after the purchase, is now vice president of marketing at
Dutchland and works heavily in sales, and his wife, Kendra
Van Wyhe, works in production.
Expanding into new areas
Dutchland branched out into producing and selling bulk
dough in 2010 and then found new customers through
food shows, which opened doors into private label.
" They started asking us to make products for them under
their brand, " Pete Van Wyhe said. " We'd get a product
perfected, then they'd say, 'Now can you do this one?' And
that just continued on until this day. We have new customers
all the time asking us, 'Can you make this?' "
Private label is now more than three-quarters of the business.
The company has the capacity to make new products
because it has an in-house mill that can produce unique
cutters for its equipment.
" When we started out on our own, the fundraising
is all we had, " Pete Van Wyhe explained. " It was 100% of
our business. But already by 2010 or 2012, that was really
16 Baking & Snack August 2023 / www.bakingbusiness.com
Backbone of the company
Dutchland employs 84 people, and most are full-time.
The company's part-time workers help to bulk up staff
levels on days when more manual labor is needed on the
production floor.
The spiral proofer and freezer was installed in July, which takes
product directly from the line to the proofer and freezer.
Dutchland Foods
http://www.bakingbusiness.com
Baking & Snack - August 2023
Table of Contents for the Digital Edition of Baking & Snack - August 2023
Baking & Snack - August 2023 - Intro
Baking & Snack - August 2023 - 1
Baking & Snack - August 2023 - 2
Baking & Snack - August 2023 - FCa
Baking & Snack - August 2023 - FCb
Baking & Snack - August 2023 - 3
Baking & Snack - August 2023 - 4
Baking & Snack - August 2023 - 5
Baking & Snack - August 2023 - 6
Baking & Snack - August 2023 - 7
Baking & Snack - August 2023 - 8
Baking & Snack - August 2023 - 9
Baking & Snack - August 2023 - 10
Baking & Snack - August 2023 - 11
Baking & Snack - August 2023 - 12
Baking & Snack - August 2023 - 13
Baking & Snack - August 2023 - 14
Baking & Snack - August 2023 - 15
Baking & Snack - August 2023 - 16
Baking & Snack - August 2023 - 17
Baking & Snack - August 2023 - 18
Baking & Snack - August 2023 - 19
Baking & Snack - August 2023 - 20
Baking & Snack - August 2023 - 21
Baking & Snack - August 2023 - 22
Baking & Snack - August 2023 - 23
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Baking & Snack - August 2023 - 25
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Baking & Snack - August 2023 - 27
Baking & Snack - August 2023 - 28
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Baking & Snack - August 2023 - 49
Baking & Snack - August 2023 - 50
Baking & Snack - August 2023 - 51
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Baking & Snack - August 2023 - 54
Baking & Snack - August 2023 - 55
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Baking & Snack - August 2023 - 58
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Baking & Snack - August 2023 - 60
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Baking & Snack - August 2023 - 62
Baking & Snack - August 2023 - 63
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Baking & Snack - August 2023 - 70
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2025
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2024
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https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
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