Baking & Snack - August 2023 - 114
NEW PRODUCT SPOTLIGHT
HIGH AND MIGHTY
Mightylicious enters the soft-baked gluten-free cookie category.
Mightylicious'
gluten-free cookies
are available in
seven flavors.
Mightylicious
Carolyn Haeler had a problem. She couldn't find a
gluten-free cookie that didn't crumble in her hands after
taking a bite. So she did what any sensible, cookieloving
entrepreneur would do - she created her own.
Mightylicious soft-baked gluten-free cookies were born.
" I realized there had to be a better way, " said Ms.
Haeler, founder of the Woodbridge, NJ-based company.
" I was determined to create a cookie that was glutenfree,
healthy and, above all, irresistibly delicious. "
The idea for Mightylicious cookies was also influenced
by Ms. Haeler's celiac disease diagnosis.
" I was diagnosed in 2012, " she explained. " Back then
there were very few gluten-free options. Over the years,
more gluten-free brands hit the shelves, but while there
were more options to choose from, there wasn't an increase
in quality. One day in 2017, I purchased a bag of
gluten-free cookies that I threw away before I even left
the store. That was the moment that I decided to start
my company. I left my job and started testing recipes in
my apartment. When I had something that I was proud
of, I took it to Whole Foods to get feedback. They loved
it, and I was onboarded to their regional supplier program
that week. The rest is history. "
As a point of differentiation to other gluten-free and
allergen-free baked goods, Mightylicious prioritizes
taste.
" Our cookies taste good, " Ms. Haeler said. " People
buy food because it tastes good. I don't care how healthy
114 Baking & Snack August 2023 / www.bakingbusiness.com
a food is, if it doesn't taste good, people won't buy it. In
most products that are marketed as better-for-you and
allergy friendly, there is a strong emphasis on quality of
life and health but a formidable lack in the basic need
for enjoyable satiation. We take the opposing angle: Our
focus is on indulgence and the enjoyment of food. We
just happen to be better-for-you. "
The company's motto - " Life's complicated; cookies
shouldn't be " - highlights Mightylicious' rather simple
goal: Make healthy, great-tasting, gluten-free cookies
available to a wide range of customers.
" We have offerings for many lifestyles and allergies,
including gluten, egg, dairy and soy intolerance, " Ms.
Haeler explained. " However, our cookies are for anyone
who eats cookies, which I assume is almost everyone,
and wants a great-tasting snack that is also better-foryou.
I think that this segment encompasses most people,
such as millennials, Generation Z and baby boomers. "
Available in seven varieties - Brown Butter
Chocolate Chip, Brown Butter Shortbread, Oatmeal
Raisin, Double Dutch Chocolate Chip, Salted Peanut
Butter, Vegan Chocolate Chip and Grandma Arline's
Oatmeal Coconut (vegan) - a bag of 10 Mightylicious
cookies sells for a suggested retail price of $7.99. The
snack can be purchased at retailers such as Whole Foods,
Hy-Vee, Giant, Stop & Shop, Busch's, Price Chopper and
Walmart or online at www.mightylicious.com.
- Keith Moore
http://www.mightylicious.com
http://www.bakingbusiness.com
Baking & Snack - August 2023
Table of Contents for the Digital Edition of Baking & Snack - August 2023
Baking & Snack - August 2023 - Intro
Baking & Snack - August 2023 - 1
Baking & Snack - August 2023 - 2
Baking & Snack - August 2023 - FCa
Baking & Snack - August 2023 - FCb
Baking & Snack - August 2023 - 3
Baking & Snack - August 2023 - 4
Baking & Snack - August 2023 - 5
Baking & Snack - August 2023 - 6
Baking & Snack - August 2023 - 7
Baking & Snack - August 2023 - 8
Baking & Snack - August 2023 - 9
Baking & Snack - August 2023 - 10
Baking & Snack - August 2023 - 11
Baking & Snack - August 2023 - 12
Baking & Snack - August 2023 - 13
Baking & Snack - August 2023 - 14
Baking & Snack - August 2023 - 15
Baking & Snack - August 2023 - 16
Baking & Snack - August 2023 - 17
Baking & Snack - August 2023 - 18
Baking & Snack - August 2023 - 19
Baking & Snack - August 2023 - 20
Baking & Snack - August 2023 - 21
Baking & Snack - August 2023 - 22
Baking & Snack - August 2023 - 23
Baking & Snack - August 2023 - 24
Baking & Snack - August 2023 - 25
Baking & Snack - August 2023 - 26
Baking & Snack - August 2023 - 27
Baking & Snack - August 2023 - 28
Baking & Snack - August 2023 - 29
Baking & Snack - August 2023 - 30
Baking & Snack - August 2023 - 31
Baking & Snack - August 2023 - 32
Baking & Snack - August 2023 - 33
Baking & Snack - August 2023 - 34
Baking & Snack - August 2023 - 35
Baking & Snack - August 2023 - 36
Baking & Snack - August 2023 - 37
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Baking & Snack - August 2023 - 40
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Baking & Snack - August 2023 - 43
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Baking & Snack - August 2023 - 49
Baking & Snack - August 2023 - 50
Baking & Snack - August 2023 - 51
Baking & Snack - August 2023 - 52
Baking & Snack - August 2023 - 53
Baking & Snack - August 2023 - 54
Baking & Snack - August 2023 - 55
Baking & Snack - August 2023 - 56
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Baking & Snack - August 2023 - 58
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Baking & Snack - August 2023 - 60
Baking & Snack - August 2023 - 61
Baking & Snack - August 2023 - 62
Baking & Snack - August 2023 - 63
Baking & Snack - August 2023 - 64
Baking & Snack - August 2023 - 65
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Baking & Snack - August 2023 - 67
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Baking & Snack - August 2023 - 69
Baking & Snack - August 2023 - 70
Baking & Snack - August 2023 - 71
Baking & Snack - August 2023 - 72
Baking & Snack - August 2023 - 73
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2025
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
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https://www.nxtbook.com/sosland/bs/2017_12_01
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https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
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https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
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https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
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