Baking & Snack - August 2021 - 82

CRISIS MANAGEMENT
Companies must
have a plan in place
for crises but need
to be flexible so
they can pivot and
respond as situations
change.
┬ęChristopher Boswell -
stock.adobe.com
" I think we are a little bit more creative if we were to lose
a distribution channel, how we are planning ahead for that, "
she said, adding that Baker's Quality has been proactive in
dealing with the supply chain shortages. The company has
secondary suppliers and has worked out some pricing contracts
that have benefited the company recently.
And they've stepped up hiring efforts, with the company
raising wages around 30% this year, Mrs. Cookson said.
The pandemic was scary at first, but they learned lessons
about inventory and the need for diversification, among
others. And weathering the storm gave company leaders
confidence that they can do it again.
" I would like to say, 'Oh, we're doing so much more planning.'
But actually we're really not, " Mrs. Cookson said.
" And I think it kind of taught us that you need to be able to
take it one day at a time. "
Companies must create a crisis management document
as a guide, and they should revisit it each year, Mr. Vazquez
said. If elements of the plan did not work well during a crisis,
develop a better contingency plan for the next event,
said Peg Ray, senior manager, product development and innovation,
AIB International.
AIB helps bakeries assess their risks, which tells them
which crises they should plan for, Ms. Ray said.
Establishing a baseline of what a company's response will
be in a crisis is key, including having a communications
plan, knowing who has the decision-making power and
tailoring it to the current crisis, Ms. Colfelt said.
" Whether it's a pandemic, an ingredient shortage, or
if something happens in the facility or a cyberattack, you
need to understand internally what your chain of command
is and who needs to know what and who needs to be
active in what ways because you don't want to be figuring
that out in the moment, " she said.
And when that moment comes, follow your plan but be
open to adjustment as needed.
" Most importantly, be flexible because crises can come
from any direction, " Mr. Vazquez said.
*
Since 1929, Knappen Milling Company has been
producing soft wheat products that have been exceeding
customers' expectations. Throughout the years we have
expanded our milling capabilities and product mix to
meet our expanding customer needs. Today we mill soft
white and red wheat flour and clean soft white, red, and
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Get exactly what you are looking for in a miller.
KNAPPEN MILLING COMPANY
110 S. Water Street | Augusta, MI 49012
269-731-4141 or 1-800-KNAPPEN | Fax: 269-731-5441
www.knappen.com
82 Baking & Snack August 2021 / www.bakingbusiness.com
http://www.knappen.com http://www.bakingbusiness.com

Baking & Snack - August 2021

Table of Contents for the Digital Edition of Baking & Snack - August 2021

Baking & Snack - August 2021 - Intro
Baking & Snack - August 2021 - 1
Baking & Snack - August 2021 - 2
Baking & Snack - August 2021 - vdg -1
Baking & Snack - August 2021 - vdg -2
Baking & Snack - August 2021 - 3
Baking & Snack - August 2021 - 4
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