Baking & Snack - August 2021 - 28

UNITED DAIRY FARMERS (UDF)
BUILDING A BAKERY AS A
FUTURE GROWTH VEHICLE
When opportunity knocks, United Dairy
Farmers (UDF) is always ready to open
the door. That's how the Cincinnati-based
convenience store chain and its vertically
integrated manufacturing units have succeeded
for eight decades. It's also why it
built its new 45,000-square-foot bakery and
fresh food facility with more than enough
room to expand when any opportunity -
expected or not - arises.
" We figured out what we needed, but
we built more - not only for our potential
growth, but as someone at our company
once said, 'the anyhow theory,' " noted
Brad Lindner, the company's chief executive
officer. " If you're going into a new
business, why not build it for extra capacity?
Anyhow, it doesn't cost you that much
more. We took a similar approach to the
bakery. The equipment we have clearly
has so much more capacity than what we
need. At some point in time, there will be
the opportunity for us to manufacture for
others. "
UDF also has a bakery to expand its
product portfolio and test new concepts
through its chain of c-stores.
UDF relies on a
variety of manual
and semiautomated
systems for icing
and filling donuts.
like us, they deliver their products themselves, " Mr.
Lozano said. " They were so helpful. They walked us
through their process and gave us some guidance on
what we needed. We had to be quick because this operation
needed to be up and running by mid-2019. "
UDF's real estate division then found the building location,
which proved to be key for serving as a distribution
hub for its donuts and other fresh foods. As far as
equipment goes, the company needed an operation that
was user-friendly and within its new level of expertise in
the baking industry.
" We're not a company with a lot of bakery experience,
but since we have so much manufacturing experience,
we knew what route we would be going down, " Mr.
Lozano said. " That meant picking equipment that was
efficient, quick-to-learn and user-friendly. "
Two weeks prior to startup, Mr. Lopez noted, the bakery
began limited production.
" We were producing 4,000 donuts a day before going
to a full launch just to get the team acclimated with running
the equipment, " he said. " Then on day one, we were
doing 12,000 donuts, or three times the volume we were
doing before with this new equipment. "
The next day, UDF ran a promotion and gave away
10,000 donuts on top of the normal sales.
" We went from 12,000 to 24,000 on day two, " Mr. Lopez
28 Baking & Snack August 2021 / www.bakingbusiness.com
" It allows us to explore new products, "
Mr. Lindner said. " We're always asking ourselves,
'Why don't we try this product or
that one? We have the capabilities already.'
It makes for a more invigorating atmosphere
where people can see their results
and impact on the business. "
By being vertically integrated in many
ways, he added, UDF can control its own
destiny as much as possible.
Additionally, fresh food items like its
square, yeast-raised donuts provide a great
highway for growth.
" As far as industry trends, with the
decline of historical c-store categories like
cigarettes, fuel or soda pop, there is a real
need to backfill that void with something, "
Mr. Lindner said. " What we have developed
with our donuts is the ability to go to
our stores daily and deliver something that
a lot of competition can't offer. It really cements
ourselves in that position of offering
a high-quality, great-value fresh product
lineup along with the other snacks that you
have to have in a convenience store. "
http://www.bakingbusiness.com

Baking & Snack - August 2021

Table of Contents for the Digital Edition of Baking & Snack - August 2021

Baking & Snack - August 2021 - Intro
Baking & Snack - August 2021 - 1
Baking & Snack - August 2021 - 2
Baking & Snack - August 2021 - vdg -1
Baking & Snack - August 2021 - vdg -2
Baking & Snack - August 2021 - 3
Baking & Snack - August 2021 - 4
Baking & Snack - August 2021 - 5
Baking & Snack - August 2021 - 6
Baking & Snack - August 2021 - 7
Baking & Snack - August 2021 - 8
Baking & Snack - August 2021 - 9
Baking & Snack - August 2021 - 10
Baking & Snack - August 2021 - 11
Baking & Snack - August 2021 - 12
Baking & Snack - August 2021 - 13
Baking & Snack - August 2021 - 14
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Baking & Snack - August 2021 - 16
Baking & Snack - August 2021 - 17
Baking & Snack - August 2021 - 18
Baking & Snack - August 2021 - 19
Baking & Snack - August 2021 - 20
Baking & Snack - August 2021 - 21
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Baking & Snack - August 2021 - 27
Baking & Snack - August 2021 - 28
Baking & Snack - August 2021 - 29
Baking & Snack - August 2021 - 30
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