Baking & Snack - August 2021 - 23

OPERATIONS
United Dairy Farmers (UDF)
SQUARE
W
by Dan Malovany
When it comes to donuts, it's hip to be square
at United Dairy Farmers (UDF). Yes, square
is the new round at its bakery in Cincinnati
from where it delivers yeast-raised treats
daily to its 175 company-owned convenience
stores throughout southern Ohio, northern
Kentucky and parts of Indiana.
Brad Lindner, UDF's chief executive officer,
pointed out that the business doesn't cut any
corners when it comes to the quality of the
ingredients used in its donuts, cookies and
brownies in its expanding line of freshly produced
baked goods.
And offering a square deal, he added, has
always been the way since his family founded
the business in 1940.
" Since the beginning, our business model
and core values have been about finding
that sweet spot between quality and value, "
he explained.
Moreover, Mr. Lindner said, creating the
square donut also fits into his grandfather's
philosophy of providing " something unique "
to establish a point of differentiation from
the competition. That's why the company
also manufacturers its own old-fashioned ice
cream - as well as more contemporary varieties
such as its new plant-based dairy-free line
of frozen desserts - that are sold under the
Homemade brand.
" My grandfather always believed that our
company should offer something that didn't
come in a bag or box that you could buy everywhere
else, " Mr. Lindner explained. " We
want to make our stores a destination. "
Despite the playful marketing promotions
and quoting of pop singer Huey Lewis' hit
song " Hip to be Square " on UDF's website and
social media for its angular donut line, the
practical decision to go square also provides
greater efficiencies, noted Rene Lozano, UDF's
director of operations.
" In manufacturing, we think about reducing
waste, making it easy and simple to produce, "
he said. " Developing a square donut
gave us less rework in the process, and it's
something that nobody in our region is doing,
so we thought it was a great marketing tool.
People can see something unique when they
come into our stores. "
Overall, the bakery is part of a larger
45,000-square-foot facility that opened in
2019 and includes a staging area for delivering
not only donuts and other baked goods each
www.bakingbusiness.com / August 2021 Baking & Snack 23
Donut holes are manually
picked out of the
square donuts prior to
proofing and frying.
Photos by Donald Phelps Photography
UDF's new bakery begins producing a unique donut
that's a perfect fit for this innovative c-store chain.
http://www.bakingbusiness.com

Baking & Snack - August 2021

Table of Contents for the Digital Edition of Baking & Snack - August 2021

Baking & Snack - August 2021 - Intro
Baking & Snack - August 2021 - 1
Baking & Snack - August 2021 - 2
Baking & Snack - August 2021 - vdg -1
Baking & Snack - August 2021 - vdg -2
Baking & Snack - August 2021 - 3
Baking & Snack - August 2021 - 4
Baking & Snack - August 2021 - 5
Baking & Snack - August 2021 - 6
Baking & Snack - August 2021 - 7
Baking & Snack - August 2021 - 8
Baking & Snack - August 2021 - 9
Baking & Snack - August 2021 - 10
Baking & Snack - August 2021 - 11
Baking & Snack - August 2021 - 12
Baking & Snack - August 2021 - 13
Baking & Snack - August 2021 - 14
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Baking & Snack - August 2021 - 16
Baking & Snack - August 2021 - 17
Baking & Snack - August 2021 - 18
Baking & Snack - August 2021 - 19
Baking & Snack - August 2021 - 20
Baking & Snack - August 2021 - 21
Baking & Snack - August 2021 - 22
Baking & Snack - August 2021 - 23
Baking & Snack - August 2021 - 24
Baking & Snack - August 2021 - 25
Baking & Snack - August 2021 - 26
Baking & Snack - August 2021 - 27
Baking & Snack - August 2021 - 28
Baking & Snack - August 2021 - 29
Baking & Snack - August 2021 - 30
Baking & Snack - August 2021 - 31
Baking & Snack - August 2021 - 32
Baking & Snack - August 2021 - 33
Baking & Snack - August 2021 - 34
Baking & Snack - August 2021 - 35
Baking & Snack - August 2021 - 36
Baking & Snack - August 2021 - 37
Baking & Snack - August 2021 - 38
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Baking & Snack - August 2021 - 40
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Baking & Snack - August 2021 - 43
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Baking & Snack - August 2021 - 49
Baking & Snack - August 2021 - 50
Baking & Snack - August 2021 - 51
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Baking & Snack - August 2021 - 53
Baking & Snack - August 2021 - 54
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Baking & Snack - August 2021 - 58
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Baking & Snack - August 2021 - 73
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
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http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
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https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
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https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
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https://www.nxtbook.com/sosland/bs/2015_03_01
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https://www.nxtbook.com/sosland/bs/2014_12_01
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https://www.nxtbook.com/sosland/bs/2014_06_01
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https://www.nxtbook.com/sosland/bs/2014_03_01
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https://www.nxtbook.com/sosland/bs/2013_12_01
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https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
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https://www.nxtbook.com/sosland/bs/2013_03_01
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https://www.nxtbook.com/sosland/bs/2012_12_01
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https://www.nxtbook.com/sosland/bs/2012_09_01
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