18 April 2024 * Vol. 46, No. 3 FEATURES 34 capacity for Muffin Town at its Lawrence, Mass., bakery. Photo by Muffin Town 18 34 45 Now That's a Smart Choice Muffin Town's new muffin and crustless sandwich lines bolster the capacity at its Lawrence facility while adding versatility and greater operational efficiency. Tapping Into People's Impulses Despite economic headwinds, the snack industry pushes ahead with innovation that sparks curiosity and renews untold avenues for growth. A Baker's Little Secret Enzymes are powerful microingredients that enable bakers to improve baked goods and clean up labels. Cover: The new crustless SunButter and jelly sandwich line provides much-needed 45 www.bakingbusiness.com / April 2024 Baking & Snack 5http://www.bakingbusiness.com