Baking & Snack - April 2024 - 42

SNACKS
and onion, and salt and vinegar.
" It's one of the best things we have
ever put on a pork rind, " Singleton
noted. " I cannot eat enough of them. "
Positive thoughts for the road
Singleton said snacks, especially
items like pork rinds that many consumers
still haven't tried, have room
to expand, as habitual snacking
throughout the day becomes even
more popular.
" Optimism is my middle name,
so I think the pork rind category
will do great because it fulfills a vital
To spice up its Southern
Recipe line, Rudolph
Foods added Hatch Chile
pork rinds that don't shy
away from the heat.
Rudolph Foods
part of consumers' dietary routines, " he explained. " People
are eating several times a day, particularly high-protein and
low-carb snacks. We think the future is very bright as we
develop household penetration and trial. We're going to get
people to eat more pork rinds in more places. "
Despite economic challenges, Lyons Wyatt said,
snacking could have a very good year in 2024 and beyond
for a number of reasons. First, the lifestyle of millennial
and younger consumers in the United States supports
snacking.
" To leverage this momentum, producers must get innovation
back on track because innovation has been the
backbone of snacks, " she suggested. " Innovation around
creating a variety of products with the right packaging,
the right size, the right price and available in the right
channels is incredibly important to respond to the shifts
consumers have made with snack purchases. "
Within specific categories like potato chips, popcorn
or nuts, she added, snack makers must make sure their
products meet the needs of consumers where they purchase
them and at prices they can afford.
" With inflationary prices dropping, if snack manufacturers
can deliver on these criteria, and increase innovation,
snacks will have a great year, " Lyons Wyatt said.
By tapping into people's impulses for new, exciting flavors,
the snack market will regain the momentum that
drove it to expanding heights in recent years.
*
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