Baking & Snack - April 2024 - 38

SNACKS
food and drink analyst, Mintel. " Additionally, we have
seen crossovers across a wide range of categories, pointing
to the idea that anything can be a snack. "
Mintel's 2024 " Salty Snacks report " noted 30% of consumers
are interested in trying salty snacks with seasonal
twists, 29% of them expressed interest in snacks made
with flavors from other brands, 27% are interested in
tasting products inspired by international flavors, 24%
of consumers are looking for salty snacks that are dietfriendly
and 21% of those surveyed would like snacks
with functional attributes.
Moreover, 30% of salty snack consumers, led by
Generation Z and millennials, report that they seek out
new flavors, 35% of them report that they would consider
purchasing more salty snacks if there were more interesting
flavors, and 29% agree that it's fun to try snacks
with unusual flavors.
Beth Carreon, president of Coco Bakery, an operating
Portable macarons on a stick and other creative snacks enable
companies to stand out of the pack in a sea of competition.
Coco Bakery
in three bite-sized shapes, including twists, rings and
waffles, and flavors such as Sea Salt, Garlic Butter and
Mike's Hot Honey.
Innovation is vital in the impulse-driven snack market.
" Consumers show more interest in concepts that contribute
to the taste and flavor of salty snacks compared
to interest in certain BFY attributes, " said Kelsey Olsen,
Explore the state
of the SNAC industry
Consumers are now turning to
snacks as a convenient meal or
ingredient to an entree, and it is
becoming a driver for the category,
according to the 2024 US Snack
Index by Frito-Lay North America
and The Quaker Oats Co., both subsidiaries
of PepsiCo Inc. The index
found that consumers are more
pressed for time than ever, which
is felt most by younger generations.
The
index also reported that the
average American spends only 52
minutes per day preparing and
eating meals, while one-third said
they have less than 30 minutes a
38 Baking & Snack April 2024 / www.bakingbusiness.com
company part of Canadian-based Bond Bakery Brands
that serves customers on both sides of the border, suggested
the biggest hurdle for cookie and snack companies
involves standing out from the pack where countless
manufacturers and brands compete with one another.
" Consumers are looking for three things, " she said.
" Functional ingredients to address health-and-wellness
trends, snacks that allow them to indulge - but often in
single-serve formats - and flavors that are either exotic
and adventurous or bring a sense of nostalgia. "
She added Coco Bakery has focused on single-serve
indulgences in on-trend flavors as an area of growth. The
company launched macarons in nostalgic flavors like
day. As a result, consumers are
integrating favorite snacks into
meals, up 35% over previous
years. Once a week, more than half
of consumers use snacks as a key
ingredient in no-prep dinners, and
more than one-third use snacks
multiple times a week.
Why are snacks an important
part of no-prep meals? Some 44%
say they are too busy to cook, but
51% say they yearn for a specific
snack, according to the Snack
Index. Both sweet and savory
snacks deliver on the need to satisfy
cravings and provide comfort.
Millennials and Generation Z
consider themselves savvy snackers,
and 55% stated their favorite
snack combinations are inspired by
what they have in the pantry, while
32% also turn to social media for
additional ideas, according to the
Snack Index. They are creative with
food and 65% admit to creating
unusual snack combinations.
These are some of the key
insights in SNAC World's state of
the industry report. In addition
to the latest comprehensive data
from Circana, the exclusive report
by SNAC International, prepared
in conjunction with Sosland
Publishing, shares the latest insights
from industry leaders. For
more information on obtaining the
magazine, contact David Walsh, vice
president, membership and communications,
SNAC International at
dwalsh@snacintl.org.
http://www.bakingbusiness.com
Baking & Snack - April 2024

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