Baking & Snack - April 2024 - 33

enhance a company's innovation
success rate. Take Ardent Mills, for
example. Using its Purpose-Powered
Innovation™ approach, the Denver-based
company helps manufacturers identify
their challenges and turn them into
opportunities. Ardent Mills combines
business and product expertise with
consumer and industry insights to design
a roadmap to help manufacturers reach
their goals.
The company achieves this by
addressing each stage of the innovation
cycle while minimizing risk, testing and
learning, and ensuring excellence. Ardent
Mills' innovation services are backed by
agile teams of ingredient specialists,
technical experts, bakers and skilled chefs
working together to help advance product
development. In addition, the company
provides proprietary consumer insights
and trends research along with Ardent
Mills Innovation Centers (AMIC), dedicated
facilities for collaboration and testing.
This spirit of collaborative innovation
was recently on display when a startup
bread manufacturer was interested in
breaking into the keto-friendly bread
market. The goal was to develop products
that met the startup's unique style and
maintained a competitive price-point
while matching the quality and taste of
its existing product line. With no previous
experience in the keto-friendly arena, the
company needed education, guidance
and end-to-end product development.
With proven expertise in developing
diff erentiated bakery products using
custom ingredient blends, Ardent Mills
emerged as the perfect partner. Starting
with a consultation to understand the
company's brand and strategic goals,
Ardent Mills curated an individualized
approach. The initiative launched with
proprietary studies and trend insights,
followed by education on Food and
Drug Administration (FDA) requirements,
nutrition labeling and keto certifi cation.
Ardent Mills brought together its research
& development, grain science, bakery
resources and regulatory teams, and
began working on ideation, ingredient
Ardent Mills helps manufacturers identify
their challenges and turn them into
opportunities.
sourcing and product development,
with real-time feedback and on-site
prototyping. It also provided baking,
training and packing advice.
Within a year, the new ketofriendly
bread varieties emerged as
a stunning success story. The breads
quickly became 60% of the company's
overall sales and landed on the shelves
of grocery retailers throughout the
United States. The brand also enjoyed
signifi cant social media buzz.
Evolving to meet the diverse and
changing preferences of consumers
is essential for manufacturers to stay
relevant and grow. As an expert in a
variety of products with an ability to
tailor specifi c solutions, Ardent Mills can
help companies rise to a new level of
awareness and sales.
To learn more
about Ardent Mills'
Purpose-Powered
Innovation™,
download resources
or connect with an
expert, please visit
ardentmills.com.
https://uqr.to/1puvc http://www.ardentmills.com
Baking & Snack - April 2024

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