Baking & Snack - April 2024 - 19

OPERATIONS
Muffin Town
NOW THAT'S A
Muffin Town's new muffin and crustless sandwich lines bolster the capacity at its
Lawrence facility while adding versatility and greater operational efficiency.
by Dan Malovany
B
Bright ideas light up the bakeries at Muffin Town. That's
especially true when it comes to illuminating new products,
discovering additional avenues for sales or finding
better ways to continually improve its bakery operations
in Lawrence and Chelsea, Mass.
Take the new SunWise Cinnamon Toast bread pudding
snack, which comes in 4-lb trays with 30 easy-toserve
squares for foodservice. The company also introduced
its individually wrapped 2.4-oz Cinnamon Toast
Bar, a whole grain on-the-go treat for convenience stores
and other retail accounts.
" They're absolutely delicious. There's nothing in the
market like it today, " said Roger Piffer, marketing director
for Muffin Town, also known as JSB Industries.
" We're pushing these snacks toward restaurants, but they
can be sold anywhere where they serve food, like in a
senior living center where they serve it on a plate. "
As retailers seek out new products to re-engage consumers
this year, the Chelsea-based company has responded
by rolling out its Grab & Go line that features
individually wrapped blueberry muffins, double chocolate
chip muffins, coffee cake and cornbread in 12-pack
cartons. Responding to a shifting market during the
pandemic, the company invested heavily in new packaging
capabilities. Piffer said ongoing demand for indi(From
left) At the Lawrence, Mass., bakery, the management
team includes Rolando Martinez, Lawrence plant manager; Andre
Andrade, director of operations; Radelys Luna, Lawrence quality
assurance manager; Veronica Gonzalez, administrative manager,
and Scott Anderson, vice president of operations.
www.bakingbusiness.com / April 2024 Baking & Snack 19
vidually wrapped items now accounts for the bulk of its
growth in the market.
" We're trying to push [Grab & Go] into c-stores and
make it easier to ship online because you're only selling
12 per carton, not a whole case of 30 items, " he
explained. " You can place it in a corner of a c-store,
which is limited in space, or in a hospital cafeteria for a
quick snack. "
Constant innovation is in the DNA of this family-run

http://www.bakingbusiness.com

Baking & Snack - April 2024

Table of Contents for the Digital Edition of Baking & Snack - April 2024

Baking & Snack - April 2024 - Intro
Baking & Snack - April 2024 - 1
Baking & Snack - April 2024 - 2
Baking & Snack - April 2024 - 3
Baking & Snack - April 2024 - 4
Baking & Snack - April 2024 - 5
Baking & Snack - April 2024 - 6
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Baking & Snack - April 2024 - 8
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