Baking & Snack - April 2024 - 10

Plots Future Path
M
by Josh Sosland
The association establishes three pillars for future growth.
" With this new plan, ABA is well positioned to drive
Making the baking industry a more attractive career
choice, boosting demand for flour-based foods and raising
the association to new heights represent three pillars
at the center of a new five-year strategic plan adopted by
the American Bakers Association (ABA).
The plan was unveiled in March at a Washington
media event held at the Waldorf Astoria hotel on
Pennsylvania Avenue. The plan was approved by the
ABA board of directors in February and will be presented
to the group's general members at the association's
annual convention this month.
significant growth and innovation for all its members
through a renewed strategic focus on engaging advocacy,
impactful events, insightful thought leadership and
comprehensive industry trends research, " the association
stated.
Speaking at the media event, Eric Dell, ABA's president
and chief executive officer, said a refreshed core
ideology stands at the heart of the plan, aligning the
group's purpose, mission and vision with membership's
evolving needs.
" Our purpose is clear - to champion the baking industry, "
he said. " Our mission is focused: to grow, connect
and enhance the baking industry through compelling
advocacy, events and thought leadership. And our
vision is future-focused and ambitious: to propel the
baking industry to be the fastest-growing segment of the
food industry. "
Offering a high-level view of the plan, Dell said the
ABA seeks to make the baking industry a destination
workplace both by enhancing the workplace environment
and by promoting the industry as " second to none "
as a career choice.
" We will draw on the expertise of the industry's HR
professionals to drive career awareness among talent
pools, promote effective practices that maximize employee
recruitment and retention; and take a stand on
policies that place limitations on the availability and retention
of a dynamic workforce, " he said.
Recruitment and retention have been a top ABA priority
for many years with the situation worsening since
the start of the COVID-19 pandemic.
To achieve category growth, the ABA will lead efforts
Bill Quigg (left), vice chairman of the ABA, and Eric Dell, president
and chief executive officer of the ABA, offered insight on the
organization's five-year strategic plan.
Sosland Publishing Co.
10 Baking & Snack April 2024 / www.bakingbusiness.com
https://www.bakingbusiness.com/articles/56060-workforce-study-shows-progress-and-opportunities-for-retention-recruitment https://www.bakingbusiness.com/articles/56060-workforce-study-shows-progress-and-opportunities-for-retention-recruitment http://www.bakingbusiness.com

Baking & Snack - April 2024

Table of Contents for the Digital Edition of Baking & Snack - April 2024

Baking & Snack - April 2024 - Intro
Baking & Snack - April 2024 - 1
Baking & Snack - April 2024 - 2
Baking & Snack - April 2024 - 3
Baking & Snack - April 2024 - 4
Baking & Snack - April 2024 - 5
Baking & Snack - April 2024 - 6
Baking & Snack - April 2024 - 7
Baking & Snack - April 2024 - 8
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Baking & Snack - April 2024 - 10
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2024
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
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