April 2021 23 * Vol. 43, No. 3 FEATURES 15 Passing the Test of Time For a legendary family business, embracing change while respecting its heritage remains the secret to longevity and ongoing success. 23 33 33 Stick to Your Values Sugar Bowl Bakery's core values guided the company through the successful startup of its East Coast facility despite the COVID-19 pandemic. That's the Way the Cookie Crumbles Both new and iconic cookie brands roll out decadent products with creative flavor combinations to meet consumer demands. 15 Cover: Sugar Bowl Bakery's newest facility in Tucker, Ga., will provide its nationwide customer base with the company's premium desserts. ©Katelyn Betz / Sosland Publishing Co. www.bakingbusiness.com / April 2021 Baking & Snack 5http://www.bakingbusiness.com