Baking & Snack - April 2021 - 38

COOKIES

WHILE PANTRY STOCKING DROVE SNACK AND COOKIE SALES
IN 2020, IT IS NOT THE PRIMARY DRIVER THIS YEAR. EATING
OCCASIONS FOR COOKIES ARE CREATING OPPORTUNITY.

High process reliability
and economic efficiency

Wide range of products

Perfectly stamped donuts

Wide capacity range

Smart Donut Line
Our flexibility - Your success

See
Smart Donut Line
on YouTube
RONDO Burgdorf AG * 3400 Burgdorf / Switzerland * Tel. +41 34 420 81 11 * info@rondo-online.com
RONDO Inc. * Moonachie, N.J. 07074 / USA * Phone +1 (201) 229-9700 * info.us@rondo-online.com
www.rondo-online.com

brid. The Brookie-O Oreo features
a triple-layered creme of brownie,
original Oreo Stuf and cookie
dough flavors sandwiched between
two chocolate wafers.
Another trend, experiential eating, considers the senses when consumers are looking for a snack.
" There are four considerations
when determining how consumers
purchase and consume snacks, like
cookies: list, impulse, on demand
and experiential, " Ms. Lyons Wyatt
said. " During 2020, experiential
snacking gave consumers something to do to be creative, while also
fulfilling a need for a tasty, indulgent snack, like baked or refrigerated cookies packaged with colorful
icing or decorative candies. "
Keebler debuted its first DIY
product offering during the holidays last year. Keebler Make-aWreath Cookie Decorating Kits
featured unadorned cookies with
fudge on the bottom paired with
green frosting and an assortment
of candies for decorating, including
red, white and green Frosty Nerds,
Chewy Lemonheads and Sprees.

Taking the path to success
As consumer lifestyles return to
normal, in-store bakeries will see
gains as customers seek fresh bakery items for special events such as
in-person parties and events.
Ms. Lyons Wyatt explained that a
return to the perimeter doesn't necessarily mean the demise of center
store cookie sales. Both segments
may thrive serving different needs,
as long as packaged cookie producers remain focused on innovation
with variety, flavors, experiences
and engagement.


http://www.rondo-online.com

Baking & Snack - April 2021

Table of Contents for the Digital Edition of Baking & Snack - April 2021

Baking & Snack - April 2021 - 1
Baking & Snack - April 2021 - 1
Baking & Snack - April 2021 - 2
Baking & Snack - April 2021 - 3
Baking & Snack - April 2021 - 4
Baking & Snack - April 2021 - 5
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