Baking & Snack - April 2021 - 36

COOKIES

is key, and the emphasis on health claims will be different for different people.

Health-conscious eaters
are pushing many
manufacturers to create
more guilt-free options.
HighKey

products with 10 new baked snacks and confections. The
company's new cookie offerings feature Chocolate Chip
Mini Biscotti, Wafer Cookies, Vanilla Shortbread Mini
Cookies and Salted Caramel Mini Cookies.
" When consumers go on diets, they have FOMO or
the fear of missing out, " Mr. Ens said. " On our packaging, we say FOMO NO MO, meaning you don't have to
miss out anymore, because our foodie R&D team has
found ways to make low-carb, sugar-sucks comfort food
taste as good as the original. "
HighKey's new products are keto-friendly and contain up to 4 grams of net carbohydrates per serving. The
items are also free from gluten, grains and added sugars.
Mondelez International jumped on the gluten-free
trend with its launch of Oreo Gluten-Free cookies
and Oreo Double Stuf Gluten-Free cookies, which became permanent additions to the Oreo portfolio in
January. The packaging declares a GFCO (Gluten-Free
Certification Organization) certification. The company
maintains that the new recipe was comparable to the
snacking experience of the original recipe.
It appears that while immunity and energy benefits
will likely continue to resonate in 2021, preferences for
health-conscious consumers will evolve, impacted by
herd immunity and a return to normalcy. Again, variety

36 Baking & Snack April 2021 / www.bakingbusiness.com

While health is a consideration, great taste remains important to consumers. Indulgence and flavor innovation
are primary drivers in the cookie market, according to
the Packaged Facts' report. Taste and texture impact
consumer choice, especially younger demographics who
seek more decadent and differentiated offerings.
" Taste is everything in food, and the challenge with
eating healthy is that most of the healthy stuff doesn't
taste good, " Mr. Ens said. " However, when consumers
eat our top-selling Chocolate Chip Cookie, they say it's
as good as any they've tried. "
Darker chocolates, double and triple chocolate, stuffed
cookies, richer cream fillings, and frostings all resonate for cookies. To respond, Mondelez Nabisco's Oreo
The Most Stuf cookie is filled with more than triple the
original vanilla-flavored creme than the average Oreo.
Cookie producers also can take advantage of consumer
interest in exciting flavors. The Packaged Facts' report
suggests innovation that blends the tastes and textures of
favorite products, like cookies with well-known candy,
snack and dessert flavors.
Last fall, the Keebler brand rolled out Keebler Chips
Deluxe Birthday Cake cookies made with milk chocolate and white chocolate chips and colorful sprinkles and
Keebler Fudge Stripes Cinnamon Fudge Swirl cookies,
which were inspired by cinnamon rolls and pair white
cinnamon fudge with shortbread cookies.
" Ferrara is the No. 1 leading manufacturer in seasonal
sugar confections, and we're now bringing our expertise
into the cookie category and have bigger plans for 2021
and beyond, " said Ryan Nolan, brand manager, Keebler.
" For all future Keebler limited-time offers, we're looking
to continue to connect with families and create magical
experiences that tie to seasonal moments. "
Mondelez International created a limited-edition
Oreo mash-up variety inspired by a cookie-brownie hy-

┬ębigacis - stock.adobe.com

Decadent flavors reign supreme


http://www.bakingbusiness.com

Baking & Snack - April 2021

Table of Contents for the Digital Edition of Baking & Snack - April 2021

Baking & Snack - April 2021 - 1
Baking & Snack - April 2021 - 1
Baking & Snack - April 2021 - 2
Baking & Snack - April 2021 - 3
Baking & Snack - April 2021 - 4
Baking & Snack - April 2021 - 5
Baking & Snack - April 2021 - 6
Baking & Snack - April 2021 - 7
Baking & Snack - April 2021 - 8
Baking & Snack - April 2021 - 9
Baking & Snack - April 2021 - 10
Baking & Snack - April 2021 - 11
Baking & Snack - April 2021 - 12
Baking & Snack - April 2021 - 13
Baking & Snack - April 2021 - 14
Baking & Snack - April 2021 - 15
Baking & Snack - April 2021 - 16
Baking & Snack - April 2021 - 17
Baking & Snack - April 2021 - 18
Baking & Snack - April 2021 - 19
Baking & Snack - April 2021 - 20
Baking & Snack - April 2021 - 21
Baking & Snack - April 2021 - 22
Baking & Snack - April 2021 - 23
Baking & Snack - April 2021 - 24
Baking & Snack - April 2021 - 25
Baking & Snack - April 2021 - 26
Baking & Snack - April 2021 - 27
Baking & Snack - April 2021 - 28
Baking & Snack - April 2021 - 29
Baking & Snack - April 2021 - 30
Baking & Snack - April 2021 - 31
Baking & Snack - April 2021 - 32
Baking & Snack - April 2021 - 33
Baking & Snack - April 2021 - 34
Baking & Snack - April 2021 - 35
Baking & Snack - April 2021 - 36
Baking & Snack - April 2021 - 37
Baking & Snack - April 2021 - 38
Baking & Snack - April 2021 - 39
Baking & Snack - April 2021 - 40
Baking & Snack - April 2021 - 41
Baking & Snack - April 2021 - 42
Baking & Snack - April 2021 - 43
Baking & Snack - April 2021 - 44
Baking & Snack - April 2021 - 45
Baking & Snack - April 2021 - 46
Baking & Snack - April 2021 - 47
Baking & Snack - April 2021 - 48
Baking & Snack - April 2021 - 49
Baking & Snack - April 2021 - 50
Baking & Snack - April 2021 - 51
Baking & Snack - April 2021 - 52
Baking & Snack - April 2021 - 53
Baking & Snack - April 2021 - 54
Baking & Snack - April 2021 - 55
Baking & Snack - April 2021 - 56
Baking & Snack - April 2021 - 57
Baking & Snack - April 2021 - 58
Baking & Snack - April 2021 - 59
Baking & Snack - April 2021 - 60
Baking & Snack - April 2021 - 61
Baking & Snack - April 2021 - 62
Baking & Snack - April 2021 - 63
Baking & Snack - April 2021 - 64
Baking & Snack - April 2021 - 65
Baking & Snack - April 2021 - 66
Baking & Snack - April 2021 - 67
Baking & Snack - April 2021 - 68
Baking & Snack - April 2021 - 69
Baking & Snack - April 2021 - 70
Baking & Snack - April 2021 - 71
Baking & Snack - April 2021 - 72
Baking & Snack - April 2021 - 73
Baking & Snack - April 2021 - 74
Baking & Snack - April 2021 - 75
Baking & Snack - April 2021 - 76
Baking & Snack - April 2021 - 77
Baking & Snack - April 2021 - 78
Baking & Snack - April 2021 - 79
Baking & Snack - April 2021 - 80
Baking & Snack - April 2021 - 81
Baking & Snack - April 2021 - 82
Baking & Snack - April 2021 - 83
Baking & Snack - April 2021 - 84
Baking & Snack - April 2021 - 85
Baking & Snack - April 2021 - 86
Baking & Snack - April 2021 - 87
Baking & Snack - April 2021 - 88
Baking & Snack - April 2021 - 89
Baking & Snack - April 2021 - 90
Baking & Snack - April 2021 - 91
Baking & Snack - April 2021 - 92
Baking & Snack - April 2021 - 93
Baking & Snack - April 2021 - 94
Baking & Snack - April 2021 - 95
Baking & Snack - April 2021 - 96
Baking & Snack - April 2021 - 97
Baking & Snack - April 2021 - 98
Baking & Snack - April 2021 - 99
Baking & Snack - April 2021 - 100
Baking & Snack - April 2021 - 101
Baking & Snack - April 2021 - 102
Baking & Snack - April 2021 - 103
Baking & Snack - April 2021 - 104
Baking & Snack - April 2021 - 105
Baking & Snack - April 2021 - 106
Baking & Snack - April 2021 - 107
Baking & Snack - April 2021 - 108
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com