Baking & Snack - April 2021 - 36

COOKIES

is key, and the emphasis on health claims will be different for different people.

Health-conscious eaters
are pushing many
manufacturers to create
more guilt-free options.
HighKey

products with 10 new baked snacks and confections. The
company's new cookie offerings feature Chocolate Chip
Mini Biscotti, Wafer Cookies, Vanilla Shortbread Mini
Cookies and Salted Caramel Mini Cookies.
" When consumers go on diets, they have FOMO or
the fear of missing out, " Mr. Ens said. " On our packaging, we say FOMO NO MO, meaning you don't have to
miss out anymore, because our foodie R&D team has
found ways to make low-carb, sugar-sucks comfort food
taste as good as the original. "
HighKey's new products are keto-friendly and contain up to 4 grams of net carbohydrates per serving. The
items are also free from gluten, grains and added sugars.
Mondelez International jumped on the gluten-free
trend with its launch of Oreo Gluten-Free cookies
and Oreo Double Stuf Gluten-Free cookies, which became permanent additions to the Oreo portfolio in
January. The packaging declares a GFCO (Gluten-Free
Certification Organization) certification. The company
maintains that the new recipe was comparable to the
snacking experience of the original recipe.
It appears that while immunity and energy benefits
will likely continue to resonate in 2021, preferences for
health-conscious consumers will evolve, impacted by
herd immunity and a return to normalcy. Again, variety

36 Baking & Snack April 2021 / www.bakingbusiness.com

While health is a consideration, great taste remains important to consumers. Indulgence and flavor innovation
are primary drivers in the cookie market, according to
the Packaged Facts' report. Taste and texture impact
consumer choice, especially younger demographics who
seek more decadent and differentiated offerings.
" Taste is everything in food, and the challenge with
eating healthy is that most of the healthy stuff doesn't
taste good, " Mr. Ens said. " However, when consumers
eat our top-selling Chocolate Chip Cookie, they say it's
as good as any they've tried. "
Darker chocolates, double and triple chocolate, stuffed
cookies, richer cream fillings, and frostings all resonate for cookies. To respond, Mondelez Nabisco's Oreo
The Most Stuf cookie is filled with more than triple the
original vanilla-flavored creme than the average Oreo.
Cookie producers also can take advantage of consumer
interest in exciting flavors. The Packaged Facts' report
suggests innovation that blends the tastes and textures of
favorite products, like cookies with well-known candy,
snack and dessert flavors.
Last fall, the Keebler brand rolled out Keebler Chips
Deluxe Birthday Cake cookies made with milk chocolate and white chocolate chips and colorful sprinkles and
Keebler Fudge Stripes Cinnamon Fudge Swirl cookies,
which were inspired by cinnamon rolls and pair white
cinnamon fudge with shortbread cookies.
" Ferrara is the No. 1 leading manufacturer in seasonal
sugar confections, and we're now bringing our expertise
into the cookie category and have bigger plans for 2021
and beyond, " said Ryan Nolan, brand manager, Keebler.
" For all future Keebler limited-time offers, we're looking
to continue to connect with families and create magical
experiences that tie to seasonal moments. "
Mondelez International created a limited-edition
Oreo mash-up variety inspired by a cookie-brownie hy-

©bigacis - stock.adobe.com

Decadent flavors reign supreme


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Baking & Snack - April 2021

Table of Contents for the Digital Edition of Baking & Snack - April 2021

Baking & Snack - April 2021 - 1
Baking & Snack - April 2021 - 1
Baking & Snack - April 2021 - 2
Baking & Snack - April 2021 - 3
Baking & Snack - April 2021 - 4
Baking & Snack - April 2021 - 5
Baking & Snack - April 2021 - 6
Baking & Snack - April 2021 - 7
Baking & Snack - April 2021 - 8
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