Baking & Snack - April 2021 - 24

SUGAR BOWL BAKERY

Tom, all co-founders and advisers - who immigrated to
the United States in 1979. Refugees following the Vietnam
War, the brothers waited with their families between 6
months and two years to come to the United States.
" They had opportunities to go to other countries, but
they held out for America because they saw it as the land
of opportunity, " Mr. Feldman explained.
The Ly family re-established themselves in San
Francisco, and after working a collection of odd jobs, the
five pooled their money to buy a retail bakery called Sugar
Bowl Bakery in 1984. From that starting point, the brothers opened more corner bakeries, which they served out of
a commissary. In the 1990s, they became more ambitious
and expanded to the foodservice and hospitality sectors.
Once Sugar Bowl Bakery was discovered by one of the
nation's largest club chains, the company began transitioning to wholesale. And that's where simplicity came
into play. With thousands of SKUs to produce to support
its foodservice business, Sugar Bowl Bakery simplified
the business, cutting SKUs and opening two wholesale
baking facilities in Hayward in 2005 and 2006.
" If you look at our portfolio, we're not trying to be everything to everyone, " Mr. Feldman said. " We aim to grow
our portfolio, but we're not going to be trying to compete
in every category. We do what we do really well. "

" WE OWE A DEBT OF GRATITUDE TO
OUR EQUIPMENT SUPPLIERS WHO
MADE THAT HAPPEN FOR US WITH
RELATIVELY SHORT LEAD TIMES AND
EXECUTING DURING COVID. "
Joel Feldman, Sugar Bowl Bakery

Today, Sugar Bowl Bakery focuses on five core products: Palmiers, Madeleines, Brownie Bites, Duet Bites - a
half-madeleine and half-brownie product - and Fritters.
This portfolio is sold to top national retailers representing
club stores, mass merchandisers and supermarkets across
the nation. The company's growth over the years can be
attributed to the way it lives out its values as it works with
customers and develops its products. The core products
are made with simple, high-quality ingredients. The
Palmier, in particular, is a signature item that contains
more than 2,500 layers of butter and dough.
" It's an incredibly intricate and delicate product that
we're really proud of, " Mr. Feldman said.
Sugar Bowl Bakery has emphasized being customercentric as it does business.
A bulk ingredient system dispenses flour and sugar, but minor ingredients are
added to the continuous mixer in batches.

24 Baking & Snack April 2021 / www.bakingbusiness.com

THE GEORGIA INCENTIVE FOR
ATTRACTING NEW BUSINESSES
A growing national customer base may
have driven Sugar Bowl Bakery's decision
to expand with a new facility, but a
strong labor market was priority No. 1
when deciding where that bakery should
be located. Joel Feldman, president and
chief operating officer, said the Hayward,
Calif.-based company was drawn to the
Atlanta area in large part because of the
existing manufacturing labor force but
also Georgia's Quick Start Program. This
program provides customized training
through the state's technical college
system.
" As we bring people on, Georgia Quick
Start provides broad food manufacturing
training and then tailors it to our specific
production lines as well, so our new
employees understand what their job
on that line is all about, " he said. " They
create dynamic training and deliver it as
well. It's an incredible value proposition
that they offer. "
The training program has been around
for 40 years and is free to companies
that are new to Georgia, creating jobs in
Georgia or investing in new technology
to stay competitive. The program can
train across a wide range of industries,
but for food manufacturing, Georgia
Quick Start can train employees on
HACCP principles, the latest government
regulations, GMPs as well as custom
skill sets required at each workstation.
The program works closely with the
company to tailor training specific to the
bakery's needs.


http://www.bakingbusiness.com

Baking & Snack - April 2021

Table of Contents for the Digital Edition of Baking & Snack - April 2021

Baking & Snack - April 2021 - 1
Baking & Snack - April 2021 - 1
Baking & Snack - April 2021 - 2
Baking & Snack - April 2021 - 3
Baking & Snack - April 2021 - 4
Baking & Snack - April 2021 - 5
Baking & Snack - April 2021 - 6
Baking & Snack - April 2021 - 7
Baking & Snack - April 2021 - 8
Baking & Snack - April 2021 - 9
Baking & Snack - April 2021 - 10
Baking & Snack - April 2021 - 11
Baking & Snack - April 2021 - 12
Baking & Snack - April 2021 - 13
Baking & Snack - April 2021 - 14
Baking & Snack - April 2021 - 15
Baking & Snack - April 2021 - 16
Baking & Snack - April 2021 - 17
Baking & Snack - April 2021 - 18
Baking & Snack - April 2021 - 19
Baking & Snack - April 2021 - 20
Baking & Snack - April 2021 - 21
Baking & Snack - April 2021 - 22
Baking & Snack - April 2021 - 23
Baking & Snack - April 2021 - 24
Baking & Snack - April 2021 - 25
Baking & Snack - April 2021 - 26
Baking & Snack - April 2021 - 27
Baking & Snack - April 2021 - 28
Baking & Snack - April 2021 - 29
Baking & Snack - April 2021 - 30
Baking & Snack - April 2021 - 31
Baking & Snack - April 2021 - 32
Baking & Snack - April 2021 - 33
Baking & Snack - April 2021 - 34
Baking & Snack - April 2021 - 35
Baking & Snack - April 2021 - 36
Baking & Snack - April 2021 - 37
Baking & Snack - April 2021 - 38
Baking & Snack - April 2021 - 39
Baking & Snack - April 2021 - 40
Baking & Snack - April 2021 - 41
Baking & Snack - April 2021 - 42
Baking & Snack - April 2021 - 43
Baking & Snack - April 2021 - 44
Baking & Snack - April 2021 - 45
Baking & Snack - April 2021 - 46
Baking & Snack - April 2021 - 47
Baking & Snack - April 2021 - 48
Baking & Snack - April 2021 - 49
Baking & Snack - April 2021 - 50
Baking & Snack - April 2021 - 51
Baking & Snack - April 2021 - 52
Baking & Snack - April 2021 - 53
Baking & Snack - April 2021 - 54
Baking & Snack - April 2021 - 55
Baking & Snack - April 2021 - 56
Baking & Snack - April 2021 - 57
Baking & Snack - April 2021 - 58
Baking & Snack - April 2021 - 59
Baking & Snack - April 2021 - 60
Baking & Snack - April 2021 - 61
Baking & Snack - April 2021 - 62
Baking & Snack - April 2021 - 63
Baking & Snack - April 2021 - 64
Baking & Snack - April 2021 - 65
Baking & Snack - April 2021 - 66
Baking & Snack - April 2021 - 67
Baking & Snack - April 2021 - 68
Baking & Snack - April 2021 - 69
Baking & Snack - April 2021 - 70
Baking & Snack - April 2021 - 71
Baking & Snack - April 2021 - 72
Baking & Snack - April 2021 - 73
Baking & Snack - April 2021 - 74
Baking & Snack - April 2021 - 75
Baking & Snack - April 2021 - 76
Baking & Snack - April 2021 - 77
Baking & Snack - April 2021 - 78
Baking & Snack - April 2021 - 79
Baking & Snack - April 2021 - 80
Baking & Snack - April 2021 - 81
Baking & Snack - April 2021 - 82
Baking & Snack - April 2021 - 83
Baking & Snack - April 2021 - 84
Baking & Snack - April 2021 - 85
Baking & Snack - April 2021 - 86
Baking & Snack - April 2021 - 87
Baking & Snack - April 2021 - 88
Baking & Snack - April 2021 - 89
Baking & Snack - April 2021 - 90
Baking & Snack - April 2021 - 91
Baking & Snack - April 2021 - 92
Baking & Snack - April 2021 - 93
Baking & Snack - April 2021 - 94
Baking & Snack - April 2021 - 95
Baking & Snack - April 2021 - 96
Baking & Snack - April 2021 - 97
Baking & Snack - April 2021 - 98
Baking & Snack - April 2021 - 99
Baking & Snack - April 2021 - 100
Baking & Snack - April 2021 - 101
Baking & Snack - April 2021 - 102
Baking & Snack - April 2021 - 103
Baking & Snack - April 2021 - 104
Baking & Snack - April 2021 - 105
Baking & Snack - April 2021 - 106
Baking & Snack - April 2021 - 107
Baking & Snack - April 2021 - 108
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com