Baking & Snack - April 2021 - 23

OPERATIONS
Sugar Bowl Bakery

Sugar Bowl Bakery's core
values guided the company
through the successful
startup of its East Coast
facility during the pandemic.
by Charlotte Atchley

L

Living out one's core values can provide a foundation for
success and direction for the future. Sugar Bowl Bakery
knows the value of that lesson. The Hayward, Calif.based producer of quality desserts has laid its foundation
in the core values of humility, simplicity, family, creativity and integrity. These five pillars hold up the business
as Sugar Bowl Bakery serves its customers, supports employees and grows to one of the largest minority-owned
bakeries in the United States.
" When it comes to Sugar Bowl Bakery's success, I
have to point to our values and what the Ly brothers established early on and what we formalized as time went
on, " said Joel Feldman, president and chief operating officer of Sugar Bowl Bakery. " First and foremost, we are a
family organization and strive to treat all of our employees as family, whether they are technically a member of
the Ly family or not. We make investments on behalf of
their health, safety and engagement. "

That's been increasingly important as the coronavirus (COVID-19) threatened to interrupt Sugar Bowl
Bakery's plans for expansion last year. The company's
commitment to simplicity and disciplined approach
allowed it to open its facility in Tucker, Ga., on time.
Product was coming off the production line in Tucker in
September 2020.
" We owe a debt of gratitude to our equipment suppliers who made that happen for us with relatively short lead
times and executing during COVID, " Mr. Feldman said.
But the same values that have propelled Sugar Bowl
Bakery's growth and decision-making from the beginning set
the company up for a successful startup in 2020.

The American Dream
Sugar Bowl Bakery is the culmination of an American
dream from five brothers - Andrew, co-founder and
chairman and chief executive officer; Paul, Sam, Binh and

(From left, pictured
pre-pandemic) Kevin Ly,
director of innovation
and R&D; Michael
Ly, vice president of
corporate affairs;
Andrew Ly, chief
executive officer and
co-founder; Hugh Ly,
finance associate,
and Mark Ly, regional
sales manager, make
up the second and first
generations that have
grown Sugar Bowl
Bakery to its nationwide
footprint.
Photos by Sugar Bowl Bakery

www.bakingbusiness.com / April 2021 Baking & Snack 23


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Baking & Snack - April 2021

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