Baking & Snack - April 2021 - 20

From left: Anthony Frank
Neri, plant manager;
Salvatore Neri Jr., manager of the sweet goods
department; Brett NeriFerraro, HR, and Anthony
M. Neri, GM, are part
of the fourth generation
of family members now
managing the bakery.
Monique Sourinho Photography

something right for this business to be successful after
all these years. "
At Clyde's, Kim Bickford and his brother, Kent, who is
retired, learned the ropes from their father, Bill Bickford,
and from on-the-job training. Josh Bickford, however,
was recruited back into the bakery for his IT and administration expertise after attaining a finance degree
from the University of Illinois. Over the years, he's received informal training in other parts of the operation
as well as in marketing and sales. That's something his
father appreciates.
" The next generation always brings a questioning attitude, " Kim Bickford said. " Is there a better way of doing something? They come in with fresh eyes and fresh
ideas. So that's a key to success when the next generation
joins the business. "
Among the changes included a new image and rebranding that leverages the fun of donuts with the
" smiles all around " campaign.
" We have this wonderful legacy business of donuts,
but there is not a more fun product to be making than
donuts, " Josh Bickford said. " We have an opportunity to
take that to the next level and be industry experts. "
Kim Bickford pointed to another key to long-term
success: bringing in outside managers to support the
family business.
" In my career we have hired some very good team
members and leaders, " he said. " We have been very
blessed to have had good businesspeople contributing to
our success in the last three decades or more. "
At Flowers Foods, Mr. Alexander said, turning the
century mark serves as a reminder that the 100-year rule
is meant to be broken.
" One thing 100 years in business will teach you is

20 Baking & Snack April 2021 / www.bakingbusiness.com

that the only constant is change, " he said. " Everything is
evolving and today faster than ever. If you don't adapt,
you won't be around for another 100. "
During the past five years or so, he added, Flowers
has taken a deep dive into all areas of its business and
even established a transformation office to manage the
success of its key initiatives that will shape the future of
the company.
" Our digital projects are particularly exciting, " Mr.
Alexander said. " When implemented, they will bring us
even closer to the consumer, increase our operational efficiency and deliver real-time insights that will allow us
to make faster and smarter business decisions. The three
initial digital areas or domains we're working on are ecommerce, autonomous planning and what we're calling 'bakery of the future.' Our team is at the heart of this
work. We're committed to its ongoing development and
building capabilities as one of our strategic priorities. "
At Clyde's, Josh Bickford sees the potential future in
his seven-year-old daughter and four-year-old son and
the excitement in their eyes knowing that their father
is the " cool dad " who makes donuts. And besides, who
knows what the fifth generation will bring to the bakery?
" I think there are still plenty of donuts to be made, "
he said
That's how a business keeps it a family affair.

*

Editor's Note: As Sosland Publishing gears up to celebrate
100 years of providing food industry professionals timely
information, news and commentary, we will be publishing
a series of feature articles across all our titles to celebrate
the past, present and future of the people and industry that
feed the world.


http://www.bakingbusiness.com

Baking & Snack - April 2021

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