Baking & Snack - April 2021 - 106

NEW PRODUCT SPOTLIGHT

CLASSIC N
TREATS
REIMAGINED
Baked-Ins
deliver fruits and
vegetables in a
soft-baked bar

Nature's Bakery launches new soft-baked snacks in two
flavors, Banana Chocolate Chip and Chocolate Oat.
Nature's Bakery

106 Baking & Snack April 2021 / www.bakingbusiness.com

Nature's Bakery, Reno, Nev., is calling all snack lovers
to its new soft-baked snacks. Baked-Ins are the brand's
first organic baked snack bar containing real fruits
and vegetables.
" There's something about classic baked goods that
provide us with a sense of comfort. When developing
Baked-Ins, we wanted to make sure we packed in nature's greatest ingredients in every bite without compromising the familiar tastes we crave, " said Pilar Arellano,
marketing director at Nature's Bakery.
The product was developed from Nature's Bakery's
desire to find a snack that tastes great and is made
with better-for-you ingredients. The biggest inspiration
for the flavors was the common love for banana bread
and chocolate.
" As a parent I am always searching for new snacks
that both my kids and I will love and that are also made
with great ingredients. We wanted [Baked-Ins] to have
an extra boost of better ingredients that parents could
feel good about and that kids would love as well, " Ms.
Arellano said.
Like all of Nature's Bakery snacks, Baked-Ins are
plant-based, Non-GMO Project verified, made without
artificial flavors, colors or preservatives, and are nutfree, dairy-free and soy free.
Baked-Ins are available in two varieties, Banana
Chocolate Chip and Chocolate Oat. Both flavors offer
3 grams of fiber and 9 grams of whole grains. At their
core, Baked-Ins are taking on classic foods like banana
bread and tapping into home baking by using apple or
other fruit purees instead of adding more sugar to baked
recipes.
" Our team worked hard to include fruits and veggies
to give it that boost of better-for-you ingredients you can
feel good about without sacrificing taste, " Ms. Arellano
said. " Baked-Ins have apple and banana puree, and
sweet potato, beet, kale and carrots in every bite. "
Founded in 2011, Nature's Bakery focuses on creating
wholesome snacks made with clean label ingredients. In
addition to Baked-Ins, the company's product portfolio
includes whole wheat fig bars, gluten-free fig bars, oatmeal crumble bars and double chocolate brownies. All
of these soft-baked snacks are plant-based, gluten-free,
dairy-free, nut-free and Non-GMO Project verified. The
company is owned by KIND and is a member of the
Mars family of brands.
Baked-Ins are sold in cartons of six bars each and
are sold at a suggested retail price of $4.49. They can
be found online, at Amazon, Target and Publix, and
will be hitting shelves at Walmart and Whole Foods
this summer.
	
-Taryn Parker


http://www.bakingbusiness.com

Baking & Snack - April 2021

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