Baking & Snack -june 2022 - 48

SNACKS
up in social media feeds, on TikTok. So now it's starting
to show up as a chip flavor. That one is fascinating,
to see a classic dish from Italy showing up in the snack
category as a flavor. "
Limited time, unlimited interest
LTOs and mashups keep consumers excited about
brands, which is important for them to stay relevant to
current consumers and attract new ones.
" It's very obvious that the fleeting aspect of it is the
thing consumers gravitate toward, " Ms. Abbott said. " For
legacy manufacturers or even mid-sized manufacturers
to keep up with what private label is doing is really difficult.
That reliance on the limited-time offer is something
we're going to continue to see with more frequency. "
She said that consumers want to be more connected to
the natural world, and limited-time offers are a way for
people to connect with the environment around them.
Whole lot of snacking going on
PRODUCT
COOKIES
CRACKERS
ALL OTHER SNACKS
POPCORN/POPCORN OIL
RICE/POPCORN CAKES
SNACK BARS/GRANOLA BARS
SNACK NUTS/SEEDS/CORN NUTS
TOTAL SALTY SNACKS
* POTATO CHIPS
* TORTILLA/TOSTADA CHIPS
* ALL OTHER SALTED SNACKS (NO NUTS)
* CHEESE SNACKS
* READY-TO-EAT POPCORN/CARAMEL CORN
* CORN SNACKS (NO TORTILLA CHIPS)
* PRETZELS
* PORK RINDS
" We want to be able to connect on a seasonal basis
with citrus in the winter and asparagus flavors and
spring onion in crackers in the springtime, " Ms. Abbott
said.
Frito-Lay is a leader in trying new flavor combinations
and mixing up flavors and formats.
" We use consumer preference data to develop regional
and limited-edition flavor offerings, tapping into
our database of 1,000-plus flavor variations, " a FritoLay
spokesperson said. " These insights and extended
research help inform when to innovate new snacks,
experiment with new flavor profiles and test new and
unique flavor combinations. For example, Smartfood
Krispy Kreme stemmed from an enlisted panel of Gen
Z consumers to help us brainstorm unexpected and
playful mashups, which ultimately inspired the Krispy
Kreme fusion. "
Other
recent mashups
from Frito-Lay include
DOLLAR SALES
($MILLIONS)
$8,305.9
$8,395.5
$1,816.0
$1,040.5
$335.2
$7,012.8
$5,749.2
$31,480.8
$8,912.6
$6,823.8
$6,579.9
$3,301.8
$1,829.7
$1,787.6
$1,615.8
$629.5
%
CHANGE
VS YA
6.6%
6.5%
12.0%
-1.0%
13.8%
16.2%
1.8%
10.1%
6.1%
7.7%
18.3%
8.8%
12.0%
11.2%
13.1%
5.5%
Source: IRI OmniMarket Integrated Fresh
For the 52 weeks ending April 17 | Total US - Multi Outlet w/ C-Store
(Grocery, Drug, Mass Market, Convenience, Military and Select Club & Dollar Retailers)
UNIT SALES
(MILLIONS)
2,857.6
2,828.9
452.2
292.2
112.5
1,917.5
1,468.2
10,737.2
3,557.9
2,349.6
1,558.6
1,227.9
584.9
658.2
512.0
288.1
%
CHANGE
VS YA
-0.1%
-0.6%
7.6%
-9.0%
6.3%
5.0%
-1.6%
1.6%
0.3%
0.9%
2.8%
1.8%
4.0%
4.3%
5.6%
-1.6%
48 Baking & Snack June 2022 / www.bakingbusiness.com
http://www.bakingbusiness.com

Baking & Snack -june 2022

Table of Contents for the Digital Edition of Baking & Snack -june 2022

Baking & Snack -june 2022 - Intro
Baking & Snack -june 2022 - 1
Baking & Snack -june 2022 - 2
Baking & Snack -june 2022 - 3
Baking & Snack -june 2022 - 4
Baking & Snack -june 2022 - 5
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