Baking & Snack -june 2022 - 46

SNACKS
Brands must understand what they mean
to consumers and respond accordingly.
©Etienne Voss - stock.adobe.com
" We're starting to see an uptick in
terms of that ranch having a cleaner
flavor, a cleaner profile, " Ms. Abbott
observed. " And by that, I mean
there's just a little bit less of that saltiness
that we've become accustomed
to, particularly here in America with
those salty snacks. "
Paqui chips, which are part of
the Amplify Snack Brands, Austin,
Texas, are known for extremely spicy
flavors. When developing a new flavor,
the company likes to start with
something familiar.
" We start with tried-and-true flavor
combinations that consumers
love and then make them unique to
Paqui, " said Brandon Kieffer, senior
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46 Baking & Snack June 2022 / www.bakingbusiness.com
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Dietary
Fiber
associate brand manager, Amplify.
" For example, sweet heat is a popular
flavor combination that goes
beyond snacks and is seen in many
mainstream food categories. Our
challenge is recreating that flavor
combination using all real ingredients
- especially real peppers to
bring the heat. This allows us to test
different sources of sweetness - like
pineapple - that brings a tropical
fruitiness and combine it with peppers
that are approachable to most
consumers - like jalapeños. "
Of course, hot and spicy can be
found in nearly every kind of snack
these days.
" The hotter the better, " Ms. Lyons
Wyatt said, adding that she's seeing not
only interesting mashups like sweet
and spicy but also brands name-checking
specific types of peppers, such as
Paqui's Haunted Ghost Pepper and
its limited-edition Carolina Reaper
Madness, which was part of the brand's
One Chip Challenge.
" This is one individually wrapped
chip made with the Carolina reaper
pepper, which is often regarded as
the hottest in the world, " Mr. Kieffer
said. " The One Chip Challenge has a
lot of viral appeal during the limited
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Baking & Snack -june 2022

Table of Contents for the Digital Edition of Baking & Snack -june 2022

Baking & Snack -june 2022 - Intro
Baking & Snack -june 2022 - 1
Baking & Snack -june 2022 - 2
Baking & Snack -june 2022 - 3
Baking & Snack -june 2022 - 4
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