Baking & Snack -june 2022 - 44

SNACKS
ket snacks, continued to generate strong
growth led by world-class brands like
Pringles, Cheez-It and others, " Steven A.
Cahillane, chairman and chief executive
officer of Kellogg, said in a May 5 conference
call with investment analysts. " And our
emerging markets collectively sustained double-digit
growth. "
In prepared remarks for
its first quarter
results, Frito-Lay said many of its large,
trusted brands drove strong growth during
the quarter, with Doritos, Lay's, Ruffles and
Cheetos each delivering double-digit net revenue
growth.
" Variety pack offerings continued to grow
net revenue at a strong double-digit rate as
consumer demand for portion control,
variety and convenience remains strong, "
the statement said. " Frito-Lay also continMany
brands are
name-checking the
peppers they use in
their products.
Paqui
Ms. Abbott added that Americans are looking to
snacking to help boost nutrition by mimicking meals.
" Our snacking is just as important as our mealtimes
in American culture, " she said. " So we look to fill those
gaps with nutrition whether it's fiber, protein, good fats,
healthy carbohydrates. We look to make sure our snacks
are representative of those things that should be showing
up at our mealtime. "
However, in a recent webinar, Sally Lyons Wyatt, IRI
executive vice president and practice leader, said the
firm's research found that consumers are snapping up
truly indulgent snacks.
" Everyone was
telling me before the research,
'I
guarantee you, it's all going to be about better for you/
wellness,' " she said in the IRI webinar, " Seesaw State of
US Snacking. " " Well, surprise. It was really all around
rewarding, indulgence and treating that still continued
in '21 versus 2020. It really is showing that balancing
act that consumers were doing in '21 as well as '20
between eating right but also treating and rewarding.
And the treating and rewarding is really where we saw
big growth. It doesn't mean, however, that permissible
indulgence and wellness didn't grow from a dollar perspective.
They did, but you can see they were losing from
a unit perspective. "
Many large snack makers have found themselves
in the winning column when it comes to recent sales.
Hostess Brands Inc., Lenexa, Kan.; Frito-Lay North
America, Plano, Texas; Kellogg Company, Battle Creek,
Mich.; and Hershey Co., Derry Township, Pa., recently
reported that their snack brands helped lift the companies
financially with most brands citing innovation as a
key driver of growth.
" Our largest portfolio segment, the developed mar44
Baking & Snack June 2022 / www.bakingbusiness.com
ued to extend its large, trusted brands while delivering
consumer-centric flavor and texture innovation with
Doritos Flamin' Hot Cool Ranch and Lay's Layers. "
Surprise and sizzle
Taste and innovation are keys to attracting and retaining
the interest of consumers, who crave comfort and
excitement.
" It seems like we're constantly in unsettling times
these days, and food, snacks in
particular, are quite important
to our ability to get
through the day, " Ms.
Abbott said. " We're
definitely seeing a
very strong presence
of flavors that
lean toward comfort
and nostalgia
for our past. But
most certainly with
some kind of an upgrade,
a shift toward
fresher, less processed
in some ways or some kind
of indication that it's a little more
nuanced than perhaps when we were growing up. That
trend is very strong. "
Farmstand Ranch Kettle Brand chips, for instance, offer
ranch flavoring that people know and love, but the
Farmstand part of the name elevates the iconic flavor.
Consumers seek out nostalgia and comfort in their snacks, but
they are also looking for an upgrade in the familiar flavors.
sveta_zarzamora
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Baking & Snack -june 2022

Table of Contents for the Digital Edition of Baking & Snack -june 2022

Baking & Snack -june 2022 - Intro
Baking & Snack -june 2022 - 1
Baking & Snack -june 2022 - 2
Baking & Snack -june 2022 - 3
Baking & Snack -june 2022 - 4
Baking & Snack -june 2022 - 5
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