Baking & Snack -june 2022 - 43

TRENDS
Snacks
Innovations That
Snack makers offer comfort and excitement through spicy
and global flavors, limited-time offers, mashups and more.
by Michelle Smith
D
Distracted eating is something many know all too well.
Someone has a bad day, wanders into the kitchen and all
of a sudden, an entire sleeve of Girl Scout cookies has
disappeared.
Whoops. There goes another " snaccident. " It was the
quintessential coronavirus (COVID-19) pandemic snacking,
rife with tension, said Davey McHenry, senior vice
president of operations for The Hartman Group. People
were home and not sure what the next day would bring.
" You're not paying attention, and the next thing you
know, it's gone. 'I'm stressed out. I'm frustrated. I'm
snacking for comfort,' " Ms. McHenry said at SNAC
International's recent gathering, SNX. " At the beginning of
the pandemic, things were uncertain, and we were stuck
at home with limited options. We saw a lot of consumers
returning to ways they had eaten as children because
of that comfort. We had consumers who said, 'I bought
blue-box mac and cheese not for the kids but for myself
because I needed something to make me feel better.' "
Americans are big on snacking. Half of the eating
done in the United States today is based on snacks,
said Melissa Abbott, vice president of retainer services
for The Hartman Group. Snack makers are courting
them by offering flavor innovations, limited-time offers
(LTOs) and more.
" Our snacking really anchors us more so than in other
cultures, " Ms. Abbott said. " It's more culturally acceptable
to snack anywhere at any time compared to other
cultures. You will see people eating on the streets, in
Home Depot, literally eating off the hot bar at a Whole
Foods and then walking throughout the store and doing
their shopping. "
Nutrition to indulgence
People snack for many reasons and to fulfill a variety of
needs. Ms. McHenry broke it down into four categories:
nourishment, optimization, pleasure and distraction.
Consumers tend to start their days and weeks on a
positive note, snacking for health and nourishment.
This includes looking for foods that will give them sustained
energy like a high-protein bar that has minimal
sugar or a snack that provides healthy fats. Optimization
is snacking to help boost energy, relieve anxiety or help
with mental focus, such as a snack with ashwagandha.
www.bakingbusiness.com / June 2022 Baking & Snack 43
Snack producers
balance their
portfolios with
tried-and-true
flavors as well as
those out of the
ordinary.
Opopop
http://www.bakingbusiness.com

Baking & Snack -june 2022

Table of Contents for the Digital Edition of Baking & Snack -june 2022

Baking & Snack -june 2022 - Intro
Baking & Snack -june 2022 - 1
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