Baking & Snack -june 2022 - 31

OPERATIONS
Junior's Cheesecakes & Desserts
Junior's Cheesecakes & Desserts is expanding rapidly with
more employees, equipment and double-digit growth.
by Michelle Smith
A
As the heavenly scent of freshly baked cheesecake rises
in the air, the floor of Junior's Cheesecakes & Desserts'
is abuzz with activity. Workers are loading 6-inch pans
with ΒΌ-inch slices of sponge cake before they are filled
with their signature New York-style filling and loaded
onto pans that will be placed in one of the ovens.
This day's crew is making 6-inch Strawberry Swirl and
Original, which is still the most popular flavor.
" Right now we're doing plain, " said owner Alan Rosen,
who considers that statement for a beat before revising
it. " New York Style. Original. Nothing plain about 'em. "
The recipe is the same one that Mr. Rosen's grandfather,
Harry Rosen, served in Junior's Restaurant &
Bakery when it opened 72 years ago in Brooklyn, NY. It's
a key part of his family's proud legacy, and one he fiercely
holds onto. He calls them mom-and-pop cheesecakes.
" Some are golden brown, some are a little darker, some
lighter. It's homemade, " he said. " The same way we were
making them in 1950 is the same way we're making them
now. We may have a little more automation involved, but
not one presentation of that cake has changed. "
What has changed is the size and scope of the business.
The bakery posted a whopping 52% revenue
growth last year and is up 30% so far this year. The
bakery moved seven years ago into its current building
in Burlington, NJ, which is more than five times larger
than its previous facility in Queens, NY. It has enjoyed
double-digit growth over the last six years. Ninety new
employees have been hired in the past year, and the
company is in the midst of adding several pieces of new
equipment to enhance operations.
That kind of rapid expansion could cause more than
a few problems, especially in an industry that has been
grappling with rising costs and supply chain and workforce
issues. While Junior's has certainly experienced
some challenges, it hasn't slowed them down.
" This is organic growth, " Mr. Rosen said. " Most of our
existing customers were wholly responsible for our 52%
growth last year. What happened during COVID is people
who probably never bought a $10, $12, $15, $17 cake
in a grocery, they bought it because they were home.
They weren't going out to eat. I think we got lucky. They
adopted our brand very rapidly. "
Better bakery for all
Mr. Rosen is in his element as he leads a tour through
the bakery, fist-bumping and greeting employees along
the way. It's obvious he relishes the work, rattling off the
numbers related to production as he weaves among the
equipment and racks of cheesecakes either ready for the
oven or cooling after baking.
" He's got a great relationship with every one of his
employees, " said Jason Schwartz, Junior's president,
who oversees 18 managers, bakery operations and
sales, among other things. " He's the engine that keeps
this company running. That's the way I look at him.
He's just a great person to work for. ... He doesn't ever
slow down. "
The bakery employs 229 full-time workers, up from
140 a year ago. It runs two baking shifts, two packaging
shifts and one decorating shift five days a week, with
daily maintenance done in between.
" Production starts at 4 a.m., and we'll bake until 2:30
p.m., then we'll clean and wash down the whole room, "
Mr. Schwartz explained. " Then we start back up baking
at 6 p.m., and we'll go 'til 4 o'clock in the morning. "
Finding and maintaining workforce has not been a
problem at Junior's, although the company is constantly
hiring and training, Mr. Rosen said.
" People come to us. We train, we coach, we hug, we
promote from within, " he said. " The person who runs
HR for the whole company started out as a hostess in
www.bakingbusiness.com / June 2022 Baking & Snack 31
Junior's takes pride
in its mom-andpop
cheesecakes
because they have
variations in color
like a homemade
dessert.
Jelani Griffith
http://www.bakingbusiness.com

Baking & Snack -june 2022

Table of Contents for the Digital Edition of Baking & Snack -june 2022

Baking & Snack -june 2022 - Intro
Baking & Snack -june 2022 - 1
Baking & Snack -june 2022 - 2
Baking & Snack -june 2022 - 3
Baking & Snack -june 2022 - 4
Baking & Snack -june 2022 - 5
Baking & Snack -june 2022 - 6
Baking & Snack -june 2022 - 7
Baking & Snack -june 2022 - 8
Baking & Snack -june 2022 - 9
Baking & Snack -june 2022 - 10
Baking & Snack -june 2022 - 11
Baking & Snack -june 2022 - 12
Baking & Snack -june 2022 - 13
Baking & Snack -june 2022 - 14
Baking & Snack -june 2022 - 15
Baking & Snack -june 2022 - 16
Baking & Snack -june 2022 - 17
Baking & Snack -june 2022 - 18
Baking & Snack -june 2022 - 19
Baking & Snack -june 2022 - 20
Baking & Snack -june 2022 - 21
Baking & Snack -june 2022 - 22
Baking & Snack -june 2022 - 23
Baking & Snack -june 2022 - 24
Baking & Snack -june 2022 - 25
Baking & Snack -june 2022 - 26
Baking & Snack -june 2022 - 27
Baking & Snack -june 2022 - 28
Baking & Snack -june 2022 - 29
Baking & Snack -june 2022 - 30
Baking & Snack -june 2022 - 31
Baking & Snack -june 2022 - 32
Baking & Snack -june 2022 - 33
Baking & Snack -june 2022 - 34
Baking & Snack -june 2022 - 35
Baking & Snack -june 2022 - 36
Baking & Snack -june 2022 - 37
Baking & Snack -june 2022 - 38
Baking & Snack -june 2022 - 39
Baking & Snack -june 2022 - 40
Baking & Snack -june 2022 - 41
Baking & Snack -june 2022 - 42
Baking & Snack -june 2022 - 43
Baking & Snack -june 2022 - 44
Baking & Snack -june 2022 - 45
Baking & Snack -june 2022 - 46
Baking & Snack -june 2022 - 47
Baking & Snack -june 2022 - 48
Baking & Snack -june 2022 - 49
Baking & Snack -june 2022 - 50
Baking & Snack -june 2022 - 51
Baking & Snack -june 2022 - 52
Baking & Snack -june 2022 - 53
Baking & Snack -june 2022 - 54
Baking & Snack -june 2022 - 55
Baking & Snack -june 2022 - 56
Baking & Snack -june 2022 - 57
Baking & Snack -june 2022 - 58
Baking & Snack -june 2022 - 59
Baking & Snack -june 2022 - 60
Baking & Snack -june 2022 - 61
Baking & Snack -june 2022 - 62
Baking & Snack -june 2022 - 63
Baking & Snack -june 2022 - 64
Baking & Snack -june 2022 - 65
Baking & Snack -june 2022 - 66
Baking & Snack -june 2022 - 67
Baking & Snack -june 2022 - 68
Baking & Snack -june 2022 - 69
Baking & Snack -june 2022 - 70
Baking & Snack -june 2022 - 71
Baking & Snack -june 2022 - 72
Baking & Snack -june 2022 - 73
Baking & Snack -june 2022 - 74
Baking & Snack -june 2022 - 75
Baking & Snack -june 2022 - 76
Baking & Snack -june 2022 - 77
Baking & Snack -june 2022 - 78
Baking & Snack -june 2022 - 79
Baking & Snack -june 2022 - 80
Baking & Snack -june 2022 - 81
Baking & Snack -june 2022 - 82
Baking & Snack -june 2022 - 83
Baking & Snack -june 2022 - 84
Baking & Snack -june 2022 - 85
Baking & Snack -june 2022 - 86
Baking & Snack -june 2022 - 87
Baking & Snack -june 2022 - 88
Baking & Snack -june 2022 - 89
Baking & Snack -june 2022 - 90
Baking & Snack -june 2022 - 91
Baking & Snack -june 2022 - 92
Baking & Snack -june 2022 - 93
Baking & Snack -june 2022 - 94
Baking & Snack -june 2022 - 95
Baking & Snack -june 2022 - 96
Baking & Snack -june 2022 - 97
Baking & Snack -june 2022 - 98
Baking & Snack -june 2022 - 99
Baking & Snack -june 2022 - 100
Baking & Snack -june 2022 - 101
Baking & Snack -june 2022 - 102
Baking & Snack -june 2022 - 103
Baking & Snack -june 2022 - 104
Baking & Snack -june 2022 - 105
Baking & Snack -june 2022 - 106
Baking & Snack -june 2022 - 107
Baking & Snack -june 2022 - 108
Baking & Snack -june 2022 - 109
Baking & Snack -june 2022 - 110
Baking & Snack -june 2022 - 111
Baking & Snack -june 2022 - 112
Baking & Snack -june 2022 - 113
Baking & Snack -june 2022 - 114
Baking & Snack -june 2022 - 115
Baking & Snack -june 2022 - 116
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com