Baking & Snack - June 2022 - 114

NEW PRODUCT SPOTLIGHT
Muffin Tops'
Blueberry and
Oats variety
offers 11 grams of
whole grains per
serving, while the
Chocolate Chip
flavor has 8 grams.
Bimbo Bakeries USA
Bimbo Bakeries USA introduces Thomas' Muffin Tops.
The health benefits of whole grains are well docuMuffins
have long been enjoyed as a deliciously sweet
and convenient way to start
the day. Now, Bimbo
Bakeries USA, Horsham, Pa., a subsidiary of Grupo
Bimbo SAB de CV, Mexico City, is putting a unique
twist on the breakfast staple with the launch of Thomas'
Muffin Tops.
Available in the classic varieties of Blueberry and Oats
and Chocolate Chip, the new offering is " everyone's favorite
part of the muffin - just the top! "
In addition to tasting great, a top priority for Bimbo
Bakeries was making the muffin tops the perfect onthe-go
option, with many consumers prioritizing convenience
when it comes to their breakfast.
" Thomas' Muffin Tops are a perfect, mess-free, portable
breakfast or snack option, " said Mary Pensiero, brand
manager, Bimbo Bakeries. " Muffin Tops offer a solution
for busy families who need a delicious option for any
time of day. They are also individually wrapped, perfect
for grabbing while you're running out the door or just
snagging from the kitchen before relaxing at home. "
The muffins also aim to attract health-conscious consumers
who want to feel good about the baked goods
they eat.
" These days, consumers are constantly staying active
and are always looking for easy and grabbable healthy
food options, " Ms. Pensiero explained. " Muffin tops feature
better-for-you ingredients like whole grains, oats
and real blueberries. "
114 Baking & Snack June 2022 / www.bakingbusiness.com
mented, and these grains are growing in popularity
among consumers as bakers learn to incorporate
them while still making a product that tastes great. In
accomplishing this, Muffin Tops' Blueberry and Oats
variety packs 11 grams of whole grains per serving,
while the Chocolate Chip flavor offers 8 grams of
whole grains.
While Thomas' is best known for its classic English
muffins, the new muffin tops show Bimbo Bakeries isn't
afraid to try something new to expand its reach.
" We know our consumers are always looking for new
innovative products that are perfect for a busy lifestyle, "
Ms. Pensiero said. " The Bimbo Bakeries team conducted
consumer research and developed multiple rounds
of muffin tops before perfecting our final product. The
product complements our existing line by being another
delicious option for all ages. "
Thomas' Muffin Tops launched in April and are available
in 10.5-oz packages of six at a suggested retail price
of $5.79. They are available in the Southeast region at
major retailers including Kroger, Publix and Walmart.
In addition to the muffin tops, Bimbo Bakeries is
also bringing back Thomas' Maple French Toast English
Muffins for a limited time. The muffins feature maple
syrup and are available at a suggested retail price of
$4.79 for a pack of six.
- Lucas Cuni-Mertz
M
http://www.bakingbusiness.com
Baking & Snack - June 2022

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