Baking & Snack - March 2021 - 36

NUTRITION AND SNACK BARS

that eating a well-balanced diet from all food groups
best supports a healthy immune system.
" Immunity is on everyone's mind, " Ms. White said.
" Snack bars can be a great part of a balanced diet because they provide a range of nutrients. For example,
Nature Valley Granola Bars deliver wholesome whole
grains, and Nature Valley Packed bars contribute fruits,
whole grains, nuts and seeds to a healthy diet. "
High-protein and plant-based claims continue to
trend and may be used to draw consumers to bars. From
2017 to 2019, bars made with plant-based ingredients
grew at a compound annual growth rate (CAGR) of
51%, and the outlook is good for future growth, according to Mr. Vierhile. High-protein claims also resonate
with protein-packed bars growing at a 12% CAGR.
General Mills' snack bar portfolio offers a range of options in this space, including its Protein One Brand, EPIC's
animal-based protein options and new dual-textured
Nature Valley Protein Crunch bars, which uniquely feature
a creamy, crunchy texture with 10 grams of protein.
" While there is no shortage of protein bars on the
market, consumers told us the category lacked a tasty
and affordable protein bar with a unique texture or
crunch, " Ms. White noted. " A little innovation with taste
and texture may be the way to go. Bar textures have been
transitioning from chewy to creamy and smooth. "
" Formats have evolved to ball-shaped, thins or minis.
Some of this may be driven by hunger or boredom with
the same old rectangle shape, " Mr. Vierhile said.
Bars are a wholesome
In January, Clif Bar introduced a new snack product,
energy boost for kids.
Clif Bar
CLIF BAR Thins, sold exclusively at Walmart and on

Clifbar.com. CLIF BAR Thins have 100 calories and 5
grams of sugar per pack for a crispy and crunchy snack.
" We know people are snacking more at home and looking for lower-calorie options, and CLIF BAR Thins offer
a new snack option that can be enjoyed any time of day, "
said Jodi Olson, vice president of innovation for Clif Bar.

" CONSUMERS DON'T HAVE
TO TRADE TASTE AND
CRAVINGS IN EXCHANGE FOR
BETTER-FOR-YOU FOODS. "
Linda Zink, Quest Nutrition
On the flavor front, traditional favorites remain popular with consumers, and peanut butter continues to grow
as a favorite for bars. Peanut butter-flavored bars posted
a CAGR of more than 28% from 2017 to 2019, according
to Innova Market product data.
Quest's new Peanut Butter Cup has had a strong start
in the market. It is a protein-packed, creamy peanut butter and chocolate cup with a satiating serving size of two
cups per serving with less than 1 gram of sugar. It offers
a rich indulgence with nutritional benefits.
" Our innovation pipeline is strong, as we work to
meet consumer needs and strive to provide new flavors
and formats, " Ms. Zink said. " We have two new Hero
Bar flavors launching this spring, along with more delicious confections to provide both flavor and texture variety for our consumers. "

New channels to reach consumers
Nutrition bars are typically purchased from nontraditional outlets, but with many people unemployed,
avoiding gyms and attending fewer events, other
channels have become increasingly important for
sales opportunities.
E-commerce recorded growth in the second quarter of
last year, as Americans moved online to use home delivery
or click-and-collect options, according to Euromonitor
International's " Sweet Biscuits, Snack Bars and Fruit
Snacks in the US, September 2020 " report. This channel
allows consumers to make more considered purchases,
which eliminates the impulse side of buying.
Even if e-commerce sales remain strong, the bar category is expected to see stronger retail demand in 2021 as
consumers return to more normal routines. The heightened interest in health bodes well for bars, especially
high protein energy bars, fruit and nut bars, and other
bars perceived as healthier.

*

36 Baking & Snack March 2021 / www.bakingbusiness.com


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Baking & Snack - March 2021

Table of Contents for the Digital Edition of Baking & Snack - March 2021

Baking & Snack - March 2021 - Intro
Baking & Snack - March 2021 - 1
Baking & Snack - March 2021 - 2
Baking & Snack - March 2021 - 3
Baking & Snack - March 2021 - 4
Baking & Snack - March 2021 - 5
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