Baking & Snack - March 2021 - 34

NUTRITION AND SNACK BARS

Superior
Consistent

with real food ingredients. Weight loss is an ever-present
topic but especially now, when pandemic-fatigued consumers have endured reduced activities, limited or no access to
gyms, and an increased desire for and access to food as entertainment or stress relief over the past year.
According to the Innova survey, 35% of American consumers report that their concern about weight management
has increased over the last year, more than the number saying they are concerned about immune health (30%).
" Growing concern over weight-related issues could drive
interest in bars oriented toward the Keto opportunity, as
well as bars targeting intermittent fasting, which has the potential to be a major trend, " Mr. Vierhile said.
L Nutra, Los Angeles, launched Fast Bar containing 5
grams of plant-based protein and dietary fiber from nuts,
according to the Innova Market product database. Offered
in a dark cocoa flavor, the bar is meant to boost energy
while fasting between meals. General Mills' Protein One,
:Ratio and EPIC bar products provide Keto-friendly, lowcarb nutrition.
" Increased interest in finding options to help people stick
to their weight loss plans or reset toward healthier eating
will continue to be an opportunity for snacks, " Ms. White
observed. " We have a strong snack bar portfolio to appeal to
the weight management consumer. "
People are more mindful of what they eat. They understand the importance of fueling a healthy body with foods
comprised of wholesome ingredients, but they do not want
to sacrifice taste for nutrition.
" Consumers don't have to trade taste and cravings in
exchange for better-for-you foods. They can have all of the
benefits together, " Ms. Zink said. " The macronutrient profile of Quest products makes your cravings work for and
not against you. Using high quality, complete proteins, and
lower net carbs and sugar makes us unique and promotes
dietary health and wellness. "

Seeking greater immunity

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Amid the pandemic, interest in health and immunity has
heightened, creating opportunities for bar producers. Food
categories like bars, seen as a source of functional benefits,
may be particularly suitable for ingredients seen as conferring immunity.
In January, Clif Bar introduced a bar with 2.5 grams of
prebiotic fiber under its LUNA brands. The company cites
studies showing that 5 grams or more of prebiotic fiber increases beneficial bacteria in the gut.
" This new LUNA bar combines mouthwatering sweet,
tart and fruity flavors with prebiotic fiber for a crave-worthy snack consumers can feel good about eating, " said Ritu
Mathur, LUNA brand senior director, Clif Bar. " Each bar
also delivers 8 grams of plant protein. "
While new varieties and range extensions accounted for


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Baking & Snack - March 2021

Table of Contents for the Digital Edition of Baking & Snack - March 2021

Baking & Snack - March 2021 - Intro
Baking & Snack - March 2021 - 1
Baking & Snack - March 2021 - 2
Baking & Snack - March 2021 - 3
Baking & Snack - March 2021 - 4
Baking & Snack - March 2021 - 5
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