Baking & Snack - March 2021 - 31

TRENDS
Nutrition & Snack Bars

The IRI data reports that CLIF KID Z Bars posted
8.6% growth with more than $91 million in sales. Over
the years, the Emeryville, Calif.-based Clif Bar expanded
its portfolio to include a variety of products for different
occasions, like CLIF KID Z Bars, which are positioned
as a wholesome energy boost for kids.
" Could bars be considered a healthier morning or
afternoon snack when compared with other more indulgent snacks, like cookies or candy? Possibly, " Mr.
Vierhile said. " Bars could be positioned as an in-between meal nutritional snack and baked good, and there
has been some bar format innovation, such as Lucky
Charms' and Pillsbury's soft-baked bars. "
Bars are evolving to be more than a quick, portable
snack. For example, General Mills observed consumers using its Fiber One brownies as a base for a dessert, heating them up and pairing them with low-carb
and low-calorie ice cream. For breakfast, customers
were seen crumbling up General Mills' :Ratio crunchy
bar and adding it to their :Ratio dairy snack for a Ketofriendly meal at home.
" The flexibility of where breakfast may be consumed,
not just on the morning commute, has inspired versatility with bars, " Ms. White added.

El Segundo, Calif.-based Quest Nutrition found that
for years customers enjoyed heating Quest bars in the
microwave, resulting in a favorite gooey treat. It produced a snack more decadent than just eating the bar
straight from the wrapper and created a new mouth feel
and experience.
" We have amplified this into a 'Heat Up Your Quest'
campaign, showcasing the how-to of our consumers and
generating content and buzz in our social media and
digital presence, " said Linda Zink, chief marketing officer of Quest Nutrition.
With unlimited access to the kitchen, consumers may
seek foods that are conveniently portioned and fit their
dietary goals. Bars are individually packaged and sized
as a portion-controlled choice for consumers trying to
count calories in a way that a large bag of chips or cookies does not allow.
For consumers keeping track of macronutrients to aid
with weight loss or maintenance, using apps or tracking methods to estimate the calories and nutrient values
of foods can be difficult and time-consuming. General
Mills' Fiber One, Protein One and :Ratio products highlight protein, carbohydrates and fat to easily determine
how products align with certain diets.

Bars now feature a world
of ingredients that come
with many new health
and wellness benefits.
Adobe Stock

www.bakingbusiness.com / March 2021 Baking & Snack 31


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Baking & Snack - March 2021

Table of Contents for the Digital Edition of Baking & Snack - March 2021

Baking & Snack - March 2021 - Intro
Baking & Snack - March 2021 - 1
Baking & Snack - March 2021 - 2
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Baking & Snack - March 2021 - 4
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