Baking & Snack - February 2021 - 55

FORMULATION
Pre- & Postbiotics

BAKING
WITH
BIOTICS

Formulators now rely on many options to bring immunity health to the bakery and snack aisle.
by Donna Berry
It took a pandemic to get many consumers to finally believe
in the power of digestive health. Science shows that abundant, flourishing good gut bacteria promote a healthy immune system by staving off pathogens, such as foodborne
microorganisms and viruses. It's no wonder that foods designed to promote digestive health are forecast to be one of
the hottest food categories in the coming year.
" Ongoing anxiety stemming from the COVID-19
pandemic is continuing to push consumers toward prioritizing their immune health, " said Lu Ann Williams,
global insights director, Innova Market Insights.
" Immunity-boosting ingredients will play a significant
role for the coming year, while research and interest in
the role of the microbiome and personalized nutrition as
ways to strengthen immunity will accelerate. "
Through its OutsideVoice consumer insights platform, ADM identified digestive health specifically related to the gut microbiome as one of five consumer
trends expected to emerge in 2021. A quarter of global
consumers suffer from digestive health issues, and half
said it has a moderate to severe impact on their overall
health, ADM found.
" The underlying driver of this consumer interest is the
acknowledgement that health begins with the products
we consume, and consumers are trying to be more proactive in their health, " said Mark Rodhe, global segment
leader, human health, DuPont Nutrition & Biosciences.
" With health beginning in the gut and emerging science
on the broad implications of the gut microbiome, consumers are looking for solutions that can impact their

microbiome and have a positive effect on their health
and well-being. "
Uplift Foods, New York, recognized this growing trend even before the pandemic and launched Gut
Happy Cookies in April 2020. Developed by dietitians,
these 100% plant-based and high-fiber sandwich creme
cookies include a proprietary blend of four diverse prebiotic-rich ingredients - lupini beans, tigernuts, tapioca fiber resistant starch and kiwi fruit - along with
1 billion colony-forming units of probiotics. The golden
whole kiwi fruit powder is sourced from New Zealand
and provides a scientifically-proven blend of flavonoids
and fiber that exert a prebiotic effect in the gut, according to the company.
As consumers gain awareness of how their guts impact their health, formulators need to understand the
world of the microbiome and how to encourage its
flourishing with bakery and snack products.

Adding prebiotic fiber
to sweet goods lends a
digestive health halo to
an indulgent snack.
Ingredion

Influencing the microbiome
Trillions of bacteria inherently reside in the gastrointestinal system. This microbial community - the microbiome - has distinct physio-chemical properties
that help regulate an array of bodily functions. These
healthy gut bacteria are often supplemented through the
consumption of probiotics, live microorganisms, most
often lactic acid bacteria, which when consumed in
adequate amounts, are believed to help create a betterbalanced microbiome.
Over the past decade, probiotics have gone main-

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