Baking & Snack - February 2021 - 52

TORTILLA & FLATBREAD

Tortillas that come
in pre-shaped tacos
or bowls and include
healthy ingredients like
cauliflower appeal to
those seeking new fun
and healthy alternatives.
B&G Foods

that contribute to immune health and highlight a simple
clean label, Ms. Sanders observed.
Education about how to use products in different recipes or paired with various foods is one of the best ways
to engage consumers. Nearly four out of five consumers
indicated in an August survey that they were " craving
something new, " according to Datassential research.
Consumers are interested in learning. In-store bakery
displays and demonstrations, recipe ideas, and " how-to "
videos are instrumental in promoting products. They
engage current consumers and attract new ones who
have never tried tortillas and flatbreads or are looking
for new ideas.
" The ability to engage consumers on the front lines
set supermarkets apart from other channels and goes a
long way for successful product awareness and promotion, " Mr. Richard said. " Tortilla and flatbread producers
would do well to engage in this type of marketing. "
To continue the robust growth for tortillas and flatbreads, manufacturers must consider these products' versatility, value and health attributes.

difficult for at-home
cooks. Flatbreads and, in
particular, naan can help
create something a little
different.
" Our role as manufacturers is to supply the
quality when combined
with the culinary expertise of many operators
creating that unique innovation that will drive
one extra visit as we
move down the path to recovery, " Mr. Gibson added.
Online channels also provide an opportunity for
growth. Online sales of total Packaged Bakery rose more
than 100% in the latest period, according to the IRI data.
Consumers shopping online today report they plan to
do a large share of their shopping digitally.
Everyone is thinking about health and staying healthy.
Producers would do well to innovate with ingredients

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Baking & Snack - February 2021

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Baking & Snack - February 2021 - 1
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