February 2021 32 * Vol. 43, No. 1 FEATURES 27 Putting It in Overdrive Bakers plan to hit the accelerator in 2021 as pent-up demand for capital spending of equipment rises. 32 27 45 Their Crowning Moment The Bakery Cos. rebrands as Crown Bakeries to create a fresh identity for a business that strives to always treat its customers like royalty. The World is Flat Versatility, value and health claims drive double-digit growth for tortillas and flatbreads. 45 Cover: Crown Bakeries recently opened a new bakery in Nashville, Tenn., where it produces thaw-and-serve croissants and other laminated baked foods. Photo: Derek Lee www.bakingbusiness.com / February 2021 Baking & Snack 5http://www.bakingbusiness.com