Baking & Snack - February 2021 - 34

CROWN BAKERIES

A seasoned leadership team oversees management and the day-to-day
operations of rapidly growing Crown Bakeries, which includes its newest
plant in Nashville.

ALIGNING THE CROWN JEWELS OF CROWN BAKERIES
Coinciding with Crown Bakeries rolling out its new name,
each of its six bakeries will be crowned with its own title.
One goal of the rebranding is to create a unified business
along with a culture of competition among individual
operations.
" It's a healthy excitement of 'my plant is better than
yours' while all of us are working together, " said Cordia
Harrington, the company's chief executive officer.
In Tennessee, Crown Bakeries Nashville (formerly
Nashville Bun Co.) is a 74,000-square-foot facility with a
high-speed English muffin line and another that produces
biscuits and rolls. Across town, its new 53,000-square-foot
plant makes thaw-and-serve croissants and laminated
products. Additionally, Crown Bakeries Dickson (the former
Tennessee Bun Co.) operates a single high-speed bun line
with versatile bulk and retail packaging capabilities in a
60,000-square-foot plant.
In Georgia, Crown Bakeries Smyrna (acquired in May
2020 from Specialty Bakeries) houses two lines that
produce laminated items like croissants, cinnamon rolls
and sweet goods, including tea cakes, mini muffins and
brownie bites. The 136,000-square-foot operation also has
six packaging lines.
Moreover, Crown Bakeries Norcross (formerly Masada
Bakery) is a highly versatile 140,000-square-foot plant with
six lines that cranks out bread, buns, baguettes, bagels,
muffins, Danish and cinnamon/orange rolls. Five lines
provide a variety of packaging for foodservice accounts.
And in South Dakota, its Crown Bakeries North Sioux City
(previously Steck Wholesale Foods acquired in March 2020)
is a 35,000-square-foot bakery with two lines that also
turn out biscuits for restaurants and English muffins for
foodservice and retail accounts.

34 Baking & Snack February 2021 / www.bakingbusiness.com

tens of millions of dollars in new equipment and building a new thaw-and-serve laminated baked foods bakery in Nashville, allowed Crown Bakeries to take several
steps toward achieving its vision of becoming the leading breakfast carrier provider across all food industry channels.
From a sales perspective, George Caparos, chief development officer, pointed out that the rebrand reinforces the company's customer-centric focus to make everyone feel like they have a special status.
" We want to portray the customer as king, " he said.
" We want to make sure that our customers know that
we're going to do everything and anything possible to
give them the products they need. "
Operationally, Yianny Caparos said, it's all about responding to requests " at warp speed " with its comprehensive and expanding product portfolio.
" It's all about being flexible, nimble and quick to action. That's our motto, " he said. " We want to treat everybody like royalty and make them the best at what
they do. "
Currently, the company operates six bakeries in
Tennessee, Georgia and South Dakota - and all have
new titles under the rebranding initiative (See " Aligning
the crown jewels of Crown Bakeries " ).
" Under Crown Bakeries, it shows that we are all one
team under a single name, " Cordia Harrington observed. " We want all associates to be connected together,
even though they work in different states. "
The unification also shows how its various production facilities not only serve dedicated customers such as
quick-service restaurants and other foodservice outlets but
also in-store bakeries, convenience stores, retailers, contract manufacturers and foodservice distributors. Cordia
Harrington indicated that its aspiration is to become one of
the largest specialty baking companies in the country.
" When we receive a special request from customers,


http://www.bakingbusiness.com

Baking & Snack - February 2021

Table of Contents for the Digital Edition of Baking & Snack - February 2021

Baking & Snack - February 2021 - 1
Baking & Snack - February 2021 - 1
Baking & Snack - February 2021 - 2
Baking & Snack - February 2021 - 3
Baking & Snack - February 2021 - 4
Baking & Snack - February 2021 - 5
Baking & Snack - February 2021 - 6
Baking & Snack - February 2021 - 7
Baking & Snack - February 2021 - 8
Baking & Snack - February 2021 - 9
Baking & Snack - February 2021 - 10
Baking & Snack - February 2021 - 11
Baking & Snack - February 2021 - 12
Baking & Snack - February 2021 - 13
Baking & Snack - February 2021 - 14
Baking & Snack - February 2021 - 15
Baking & Snack - February 2021 - 16
Baking & Snack - February 2021 - 17
Baking & Snack - February 2021 - 18
Baking & Snack - February 2021 - 19
Baking & Snack - February 2021 - 20
Baking & Snack - February 2021 - 21
Baking & Snack - February 2021 - 22
Baking & Snack - February 2021 - 23
Baking & Snack - February 2021 - 24
Baking & Snack - February 2021 - 25
Baking & Snack - February 2021 - 26
Baking & Snack - February 2021 - 27
Baking & Snack - February 2021 - 28
Baking & Snack - February 2021 - 29
Baking & Snack - February 2021 - 30
Baking & Snack - February 2021 - 31
Baking & Snack - February 2021 - 32
Baking & Snack - February 2021 - 33
Baking & Snack - February 2021 - 34
Baking & Snack - February 2021 - 35
Baking & Snack - February 2021 - 36
Baking & Snack - February 2021 - 37
Baking & Snack - February 2021 - 38
Baking & Snack - February 2021 - 39
Baking & Snack - February 2021 - 40
Baking & Snack - February 2021 - 41
Baking & Snack - February 2021 - 42
Baking & Snack - February 2021 - 43
Baking & Snack - February 2021 - 44
Baking & Snack - February 2021 - 45
Baking & Snack - February 2021 - 46
Baking & Snack - February 2021 - 47
Baking & Snack - February 2021 - 48
Baking & Snack - February 2021 - 49
Baking & Snack - February 2021 - 50
Baking & Snack - February 2021 - 51
Baking & Snack - February 2021 - 52
Baking & Snack - February 2021 - 53
Baking & Snack - February 2021 - 54
Baking & Snack - February 2021 - 55
Baking & Snack - February 2021 - 56
Baking & Snack - February 2021 - 57
Baking & Snack - February 2021 - 58
Baking & Snack - February 2021 - 59
Baking & Snack - February 2021 - 60
Baking & Snack - February 2021 - 61
Baking & Snack - February 2021 - 62
Baking & Snack - February 2021 - 63
Baking & Snack - February 2021 - 64
Baking & Snack - February 2021 - 65
Baking & Snack - February 2021 - 66
Baking & Snack - February 2021 - 67
Baking & Snack - February 2021 - 68
Baking & Snack - February 2021 - 69
Baking & Snack - February 2021 - 70
Baking & Snack - February 2021 - 71
Baking & Snack - February 2021 - 72
Baking & Snack - February 2021 - 73
Baking & Snack - February 2021 - 74
Baking & Snack - February 2021 - 75
Baking & Snack - February 2021 - 76
Baking & Snack - February 2021 - 77
Baking & Snack - February 2021 - 78
Baking & Snack - February 2021 - 79
Baking & Snack - February 2021 - 80
Baking & Snack - February 2021 - 81
Baking & Snack - February 2021 - 82
Baking & Snack - February 2021 - 83
Baking & Snack - February 2021 - 84
Baking & Snack - February 2021 - 85
Baking & Snack - February 2021 - 86
Baking & Snack - February 2021 - 87
Baking & Snack - February 2021 - 88
Baking & Snack - February 2021 - 89
Baking & Snack - February 2021 - 90
Baking & Snack - February 2021 - 91
Baking & Snack - February 2021 - 92
Baking & Snack - February 2021 - 93
Baking & Snack - February 2021 - 94
Baking & Snack - February 2021 - 95
Baking & Snack - February 2021 - 96
Baking & Snack - February 2021 - 97
Baking & Snack - February 2021 - 98
Baking & Snack - February 2021 - 99
Baking & Snack - February 2021 - 100
Baking & Snack - February 2021 - 101
Baking & Snack - February 2021 - 102
Baking & Snack - February 2021 - 103
Baking & Snack - February 2021 - 104
Baking & Snack - February 2021 - 105
Baking & Snack - February 2021 - 106
Baking & Snack - February 2021 - 107
Baking & Snack - February 2021 - 108
Baking & Snack - February 2021 - 109
Baking & Snack - February 2021 - 110
Baking & Snack - February 2021 - 111
Baking & Snack - February 2021 - 112
Baking & Snack - February 2021 - 113
Baking & Snack - February 2021 - 114
Baking & Snack - February 2021 - 115
Baking & Snack - February 2021 - 116
Baking & Snack - February 2021 - 117
Baking & Snack - February 2021 - 118
Baking & Snack - February 2021 - 119
Baking & Snack - February 2021 - 120
Baking & Snack - February 2021 - 121
Baking & Snack - February 2021 - 122
Baking & Snack - February 2021 - 123
Baking & Snack - February 2021 - 124
http://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com