Baking & Snack - February 2021 - 122

NEW PRODUCT SPOTLIGHT

A CARB CUTTER'S

W
Natural Ovens new
bread provides a
balanced approach
for dieters who
are reducing carb
consumption.
Alpha Baking Co.

With so many people cutting their carb consumption to
lose weight, Chicago-based Alpha Baking Co. rolled out
Natural Ovens Keto-Friendly bread and buns that also
offer a cleaner label.
" I think keto is popular because it works, " said Tim
Lotesto, senior director, national retail key accounts for
Alpha Baking. " It may not work for everyone, but those
who benefit often see dramatic results. "
Consumers who are on the strict keto diet typically must
cut out all carbohydrates. That means bread comes off their
menu of options. For those dieters who are reducing carbs,
however, Natural Ovens Keto-Friendly bread and buns
provide a balance. The white bread has 12 grams of carbohydrates and 12 grams of dietary fiber per slice. Each bun
features 26 grams of carbs and 25 grams of fiber.
" One thing we heard over and over from people on

122 Baking & Snack February 2021 / www.bakingbusiness.com

Alpha Baking offers
keto-friendly bread
and buns with an
ingredient legend
that doesn't read
like a textbook.

the keto diet was how much they miss eating bread, " Mr.
Lotesto said. " That led us to begin the process of developing a keto-friendly bread that people could enjoy without 'cheating.' We've found since introducing this bread
to market that people who don't follow the keto diet but
want to watch their carbs are enjoying it just as much. "
Mr. Lotesto added that Alpha Baking collaborated
with an ingredient supplier on the formulation to obtain
the reduced amount of carbohydrates " without turning
the ingredient legend into a novel. "
" Formulating was a balancing act between producing a dough that will run on commercial equipment and
producing a great-tasting bread that meets keto-friendly
standards, " he observed.
An 18-oz loaf and 8-count pack of buns have a suggested retail price of $5.29, which is in the standard price
range of gluten-free or organic breads.
" To put it simply, the price point is higher than conventional white bread because our cost is higher than
conventional white bread, " Mr. Lotesto explained. " The
ingredient cost is the most obvious difference, but there
are also efficiency challenges when running a product
that uses no flour on production lines built to run traditional bread products. "
The Natural Ovens brand of more healthful baked
goods is sold throughout the Midwest with the ketofriendly bread promoted in supermarkets, club stores
and mass merchandisers. Mr. Lotesto said the new bread
and buns can be sold in either the bread aisle or on a
supplemental ledge or display near the deli or elsewhere
in the store.
" Many people on a keto diet avoid bread altogether,
so you're not going to attract their attention in the bread
aisle - they're not walking down it, " he explained. " On
the other hand, those who do eat bread but are looking to
cut down on their carb intake will notice no- or low-carb
breads on the bread shelf next to their current, higher carb
favorite. The ideal placement in store is really both spots,
in the bread aisle and on a supplemental ledge or display. "
-Dan Malovany


http://www.bakingbusiness.com

Baking & Snack - February 2021

Table of Contents for the Digital Edition of Baking & Snack - February 2021

Baking & Snack - February 2021 - 1
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