Baking & Snack - December 2020 - 22

2020 OPERATIONS EXECUTIVE OF THE YEAR

sometimes doesn't end before the next one starts.
But for Ms. Watkinson, there's something oddly rewarding about it all.
" I've never felt so busy in my life, but at the end of every day, I feel like I really accomplished something, " she
said. " That's sort of the beauty of all of it. "

A life-changing decision

Left: Aladdin Bakers
creates artisan and Old
World products that are
baked in rack ovens.
Right: The bakery also
produces a high volume
of baked goods on automated production lines.

In so many ways, Ms. Watkinson has demonstrated the
leadership qualities and management skills that so many
production supervisors, plant managers and other essential workers have had to rely on this year as they
struggled and persevered through untold challenges
caused by the pandemic. For these reasons and others,
Baking & Snack magazine has named her its 2020
Operations Executive of the Year at such an unprecedented time when the industry needs to take off its hats to the
frontline workers who did their jobs under extraordinary
circumstances and the people who have led them.
Unlike the classic operations executive, however, Ms.
Watkinson didn't grow up in the family business, study
to be a master baker or even earn her stripes from working decades in the bakery. Rather, in her previous career,
she practiced as an attorney, which came in handy with
the onslaught of worker safety issues that bakeries had to
contend with this year.
" I can understand labor laws. I can understand all
of these new COVID laws, " she noted. " They change

22 Baking & Snack December 2020 / www.bakingbusiness.com

daily, and we don't generally have to contact our outside counsel because I understand the law that they're
setting forth and what it means to us and what we
have to do. "
After attending Nassau Community College and New
York University, Ms. Watkinson graduated from Hofstra
University School of Law in 2005. Over the next decade,
she worked at various New York-area firms representing
clients, including several bakers, in complex commercial litigation. That's where she met Joe Ayoub, owner of
Aladdin Bakers, and learned about the industry.
" I became interested in overall operations of a bakery,
how products are produced and the relationship between the bakery and consumers, " she recalled.
In 2015, her law firm's managing partner began contemplating retiring, which prompted Ms. Watkinson
to explore the next stage of her career. She received
numerous offers from other firms, and one from
Mr. Ayoub, whom she had represented and had been
asking her for years to join the bakery as its chief administration officer.
" I was really trepidatious about doing something besides law, because that's all I knew, " she said. " I had decided that I'd always be a lawyer, but not always have the
opportunity to work at a bakery, so 'Why not?' I asked
myself. I took a leap of faith, and I haven't looked back. "
Mr. Ayoub, who made pitas by hand in the 1970s
and delivered them throughout his neighborhood be-


http://www.bakingbusiness.com

Baking & Snack - December 2020

Table of Contents for the Digital Edition of Baking & Snack - December 2020

Baking & Snack - December 2020 - 1
Baking & Snack - December 2020 - 1
Baking & Snack - December 2020 - 2
Baking & Snack - December 2020 - 3
Baking & Snack - December 2020 - 4
Baking & Snack - December 2020 - 5
Baking & Snack - December 2020 - 6
Baking & Snack - December 2020 - 7
Baking & Snack - December 2020 - 8
Baking & Snack - December 2020 - 9
Baking & Snack - December 2020 - 10
Baking & Snack - December 2020 - 11
Baking & Snack - December 2020 - 12
Baking & Snack - December 2020 - 13
Baking & Snack - December 2020 - 14
Baking & Snack - December 2020 - 15
Baking & Snack - December 2020 - 16
Baking & Snack - December 2020 - 17
Baking & Snack - December 2020 - 18
Baking & Snack - December 2020 - 19
Baking & Snack - December 2020 - 20
Baking & Snack - December 2020 - 21
Baking & Snack - December 2020 - 22
Baking & Snack - December 2020 - 23
Baking & Snack - December 2020 - 24
Baking & Snack - December 2020 - 25
Baking & Snack - December 2020 - 26
Baking & Snack - December 2020 - 27
Baking & Snack - December 2020 - 28
Baking & Snack - December 2020 - 29
Baking & Snack - December 2020 - 30
Baking & Snack - December 2020 - 31
Baking & Snack - December 2020 - 32
Baking & Snack - December 2020 - 33
Baking & Snack - December 2020 - 34
Baking & Snack - December 2020 - 35
Baking & Snack - December 2020 - 36
Baking & Snack - December 2020 - 37
Baking & Snack - December 2020 - 38
Baking & Snack - December 2020 - 39
Baking & Snack - December 2020 - 40
Baking & Snack - December 2020 - 41
Baking & Snack - December 2020 - 42
Baking & Snack - December 2020 - 43
Baking & Snack - December 2020 - 44
Baking & Snack - December 2020 - 45
Baking & Snack - December 2020 - 46
Baking & Snack - December 2020 - 47
Baking & Snack - December 2020 - 48
Baking & Snack - December 2020 - 49
Baking & Snack - December 2020 - 50
Baking & Snack - December 2020 - 51
Baking & Snack - December 2020 - 52
Baking & Snack - December 2020 - 53
Baking & Snack - December 2020 - 54
Baking & Snack - December 2020 - 55
Baking & Snack - December 2020 - 56
Baking & Snack - December 2020 - 57
Baking & Snack - December 2020 - 58
Baking & Snack - December 2020 - 59
Baking & Snack - December 2020 - 60
Baking & Snack - December 2020 - 61
Baking & Snack - December 2020 - 62
Baking & Snack - December 2020 - 63
Baking & Snack - December 2020 - 64
Baking & Snack - December 2020 - 65
Baking & Snack - December 2020 - 66
Baking & Snack - December 2020 - 67
Baking & Snack - December 2020 - 68
Baking & Snack - December 2020 - 69
Baking & Snack - December 2020 - 70
Baking & Snack - December 2020 - 71
Baking & Snack - December 2020 - 72
Baking & Snack - December 2020 - 73
Baking & Snack - December 2020 - 74
Baking & Snack - December 2020 - 75
Baking & Snack - December 2020 - 76
Baking & Snack - December 2020 - 77
Baking & Snack - December 2020 - 78
Baking & Snack - December 2020 - 79
Baking & Snack - December 2020 - 80
Baking & Snack - December 2020 - 81
Baking & Snack - December 2020 - 82
Baking & Snack - December 2020 - 83
Baking & Snack - December 2020 - 84
Baking & Snack - December 2020 - 85
Baking & Snack - December 2020 - 86
Baking & Snack - December 2020 - 87
Baking & Snack - December 2020 - 88
Baking & Snack - December 2020 - 89
Baking & Snack - December 2020 - 90
Baking & Snack - December 2020 - 91
Baking & Snack - December 2020 - 92
Baking & Snack - December 2020 - 93
Baking & Snack - December 2020 - 94
Baking & Snack - December 2020 - 95
Baking & Snack - December 2020 - 96
Baking & Snack - December 2020 - 97
Baking & Snack - December 2020 - 98
Baking & Snack - December 2020 - 99
Baking & Snack - December 2020 - 100
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com