Baking & Snack - November 2020 - 61

The Importance of Optionality:
The Resurgence of Syrups
Just as consumers are tailoring their food and beverage choices
to balance their taste preferences and wellness goals, food and
beverage companies can choose from diï¬erent options to sweeten and provide function to their formulations. In addition to traditional sweetener sources, specialty syrups play an increasingly
important role in product innovation that ï¬t the bill for taste, clean
and clear ingredients, nutrition and formulation eï¬ectiveness.
Form Follows Function
Syrups oï¬er key functional beneï¬ts that are hard
to replace. Reducing or replacing foundational
syrups to deliver on consumer demand has
the potential to create other challenges
in product performance and sensory
properties. ADM specialty syrups
are backed by technical ingenuity,
consumer resonance and market
demand for outstanding product
performance.

ADM's portfolio includes specialty
syrups that can be easily substituted
for sugar and other traditional
sweeteners without changing
functionality.
Clean and clear labels
Specialty syrups allow brands to
deliver clean and clear labels,
with sustainably sourced,
non-GMO, organic and
more that meet all consumer preferences and label
requirements
* The nutritive fruit-based
sweetener FruitUpâ¢,
made from a blend of
carob and apple, can be labeled simply as " fruit syrup. "

Delivering on Demand
Sugar reduction
ADM's portfolio includes specialty
syrups that reduce sugars on your
nutrition label while maintaining structural integrity of the food or beverage.
* SweetRightâ¢ Reduced Sugar Glucose
Syrup (RSGS) replaces traditional corn syrup
without sacriï¬cing functionality, lowering added
sugar on labels by as much as 30 percent.

Raising the Bar

* SweetRightâ¢ Rice and
Tapioca Syrups are clean
label, organic, non-GMO drop
in replacements offering technical
functionality for savvy developers and
health-forward consumers.
Cost optimization
Specialty syrups are easy to use and can be customized to
save on production costs, helping manufacturers adhere to
" no go " lists at a lower cost than other alternatives.

There's a reason this product is called the Superstar
Bar: it delivers 45% less sugars than its full-sugar cousin,
ingredients you can see, and a soft, chewy texture. Made
with ADM SweetRightâ¢ Reduced Sugar Glucose Syrup
(RSGS) a replacement for traditional corn syrup that
maintains key functional and sensory properties.

* Tailored Syrup Oï¬erings are available through ADM's
Core and Foundational Portfolio of nutritive sweeteners.

Success Requires SweetSavvysm
With unparalleled technical ingenuity and formulation knowhow based on a century of experience, ADM oï¬ers specialty
syrups throughout the company's comprehensive sweetening and sugar reduction portfolio that help you deliver
sweet innovations for today's consumer demands.

The majority of bar
consumers look for
bars with less than
10g of sugar*

Learn more about sweet innovations for today's market:
adm.com/food | 844-441-FOOD | food@adm.com
http://www.adm.com/food
Baking & Snack - November 2020

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