Baking & Snack - November 2020 - 45

TOP SELLING BREADS:
Brand

52-week sales growth

Dollar sales increase

Nature's Own

11.7% $93 MILLION

King's
Hawaiian Rolls

16.4% $86.5 MILLION

Dave's
Killer Bread

25.6% $76.9 MILLION

IRI, 52-weeks ending Oct. 4

bread is Non-GMO Project verified and made without
any artificial colors or flavors. Produced with a sourdough
starter, The Rustik Oven bread is baked slowly in a stone
oven, ensuring even baking and allowing the loaf to develop
a firm, golden crust. The sourdough variety ferments 24
hours before baking.
" For so long, we heard our consumers' feedback over the
struggle of choosing between the superior quality of bread
from their favorite local bakery and the longer shelf life and
convenience of bread from a grocery store, " said Jessica
Grane, marketing director for premium and artisan bread at
BBU. " Thanks to our signature baking process, we're proud
to bring this unique offering to the artisan bread category
and offer our fans the taste that they love in a more convenient way. "
As pandemic pantry stocking settles over the next year,
look for the specialty bread segment to expand even more,
at the expense of the white variety, predicted Dmitry
Diment, research project manager, IBIS World.
" The primary driver for this change is shifting health
trends, with consumers becoming increasingly health conscious, " Mr. Diment said.
Additionally, consumers are changing where and when
they buy their bread. By concentrating on channels and
target markets, bakers can be sure to seize the current
sales boom.

Focusing the lens
It's difficult to capture what the entire bread market looks like
without considering all the different channels where bread is
sold. For perspective, it's important to know that total bread
sales were growing steadily over the past several years.
IRI dollar sales for the past four years show that center
store total bread category has a 0.6% CAGR and showed
1.2% growth, more than $186 million, at the end of 2019.
Perimeter total bread sales have also seen growth with a
four-year dollar CAGR of 2.6% and 2019 growth of 8.1%.
Keep in mind that these trends were pre-pandemic and
show how the dynamics have changed this year.

Superior
Consistent

Standard Patent Flour:
Dakota Champion
for
the baking industry, Dakota
Champion flours are suitable for
a wide variety of breads, rolls
and specialty products.

Discover the North Dakota Difference
Call 1-800-538-7721 * www.ndmill.com
FSSC 22000 /CNovember
E R T I F I E2020
D Baking & Snack 45
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Baking & Snack - November 2020

Table of Contents for the Digital Edition of Baking & Snack - November 2020

Baking & Snack - November 2020 - 1
Baking & Snack - November 2020 - 1
Baking & Snack - November 2020 - 2
Baking & Snack - November 2020 - 3
Baking & Snack - November 2020 - 4
Baking & Snack - November 2020 - 5
Baking & Snack - November 2020 - 6
Baking & Snack - November 2020 - 7
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Baking & Snack - November 2020 - 24
Baking & Snack - November 2020 - 25
Baking & Snack - November 2020 - 26
Baking & Snack - November 2020 - 27
Baking & Snack - November 2020 - 28
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Baking & Snack - November 2020 - 36
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Baking & Snack - November 2020 - 56
Baking & Snack - November 2020 - 57
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Baking & Snack - November 2020 - 60
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