trends snapshot TOP 5 FOOD AND BEVERAGE TRENDS FOR 2021 1. Transparency Triumphs 6 in 10 global consumers are interested in learning more about where foods come from. 2. Plant-Forward The top four reasons for considering plantbased alternatives were health, diet variety, sustainability and taste. 3. Tailored to Fit 64% of global consumers have found more ways to tailor their life and products to their individual style, beliefs and needs. 4. New Omnichannel Eating 46% of consumers believe restaurant-branded products are a convenient way to attain the restaurant experience and flavors at home. 5. In Tune with Immune 6 in 10 global consumers are increasingly looking for food and beverage products that support their immune health. CLEAN LABELS In a survey of 1,000 people in the United States and United Kindom: 50% - More likely to buy a product if they can recognize all of the ingredients listed on the label 19% - Always recognize all of the ingredients on the pack 36% - Less likely to buy a product made with an ingredient they do not recognize 44% - Happy to pay a higher price for a product when they recognize all of the ingredients Ingredient Communications Innova Market Insights' Top Ten Trends for 2021 55% 30% BOOSTING IMMUNITY, HEALTH AND MOOD of women 61% 50% of men of 18-29 year olds of 30-39 year olds SNACKED MORE OFTEN DURING COVID-19 1 in 4 reported trading down to less expensive brands or products more often during COVID. Reach3 Insights 16 Baking & Snack November 2020 / www.bakingandsnack.com 64% of consumers say they are now more conscious about their immune health. 64% of consumers more interested in ingredients, or food and drink products, that provide protective or preventative health benefits. 34% of consumers say that they are now more likely to seek out food and drink products that boost energy. 55% say they are likely to opt for food and drink to boost their mood. FMCG Gurushttp://www.bakingandsnack.com