Baking & Snack - November 2020 - 130

NEW PRODUCT SPOTLIGHT

TAILGATE
IN PLACE
Distinctive Foods' new pretzel-wrapped snack
brings the pregame eating experience home.
Pabst Blue Ribbon
Mini Pretzel
Wrapped Beer Brats
are sold frozen
and fully cooked.
Distinctive Foods

T

Tailgating looks a little different in 2020 due to the coronavirus (COVID-19) pandemic. While some sports fans
can still grill out before they head into a stadium, many
others are opting to recreate the experience at home
with game-day spreads. Picking up on this emerging
trend, Distinctive Foods, Wheeling, Ill., joined forces
with Pabst Brewing Co., Los Angeles, to launch Pabst
Blue Ribbon Mini Pretzel Wrapped Beer Brats under the
Chicago Deli brand.
" As a leading producer of Bageldogs, Pretzeldogs, and
other dough-wrapped proteins, teaming up with Pabst
to create a pretzel wrapped mini beer brat cooked with
Pabst Blue Ribbon Beer was a no-brainer, " said Josh
Harris, president and founder of Distinctive Foods. " The
product is a tailgater's dream for home consumption. "
An elevated take on the classic pigs-in-a-blanket appetizer, the pretzel beer wraps bring together familiar
tailgating fare - pretzels, bratwursts and beer - and
combine them to create a convenient frozen snack. The

130 Baking & Snack November 2020 / www.bakingbusiness.com

product is made with miniature hardwood-smoked traditional bratwurst wrapped in a traditional Bavarian
pretzel bread. Fully cooked and easy to prepare, the pretzel beer brats require less than 1 minute in the microwave before eating.
Pabst Blue Ribbon Mini Pretzel Wrapped Beer Brats
are available at warehouse stores for a suggested retail
price of $9 to $10 per 20-oz pack. The product is also
available in foodservice packaging for convenience
stores and restaurants.
Mr. Harris noted that using the Pabst Blue Ribbon
branding on the product's packaging will provide instant
credibility to a variety of consumers searching for a convenient snack.
" Pabst draws in both hipsters and value seekers alike, "
he said. " Being able to promote the Pabst name is big
for a product and is going to appeal to both women and
men of all age groups. "
- Anna Wiber


http://www.bakingbusiness.com

Baking & Snack - November 2020

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