Baking & Snack - September 2020 - 80

FINISHING

FOR WHOLESALERS, THE
KEY TO FUTURE MARKET
PENETRATION IN THE
IN-STORE BAKERY AND
FOODSERVICE MARKET
INVOLVES CREATING
INDULGENT SWEET GOODS
THAT APPEAR HANDMADE.

37.8% and breakfast items such as
Danish and other breakfast baked
goods slid downward 4.3%. The
good news? In-store bakery sales
have been improving steadily since
they hit their nadir in April and
May, according to IDDBA.
In the dessert category, cakes
inched up 1.6% in June, a significant
improvement over their steep double-digit tumble in previous months.
The rebound in cake sales could be
attributed to the shift away from
large sheet cakes to smaller ones as
the size of graduations, Father's Day,
birthdays and other special celebrations shrunk due to restrictions on
group gatherings.
Outside of increasing requests
for more packaged products, bakers
haven't reported any new food safety
challenges specifically related to the
icing and finishing of baked goods.
"Instead, I see customers streamlining their product offerings to
focus on more popular or revenuesustaining product lines, while other
customers are pivoting their business models and distribution channels," said Sonia Bal, director of
marketing for Unifiller Systems.

Galloping gourmets
For wholesalers, the key to future
penetration in the in-store bakery
and foodservice market involves
creating indulgent sweet goods that
appear handmade and differentiate
themselves from their prepackaged
counterparts. Donut producers, for
instance, are taking a page from the
cupcake category and going gourmet.
"In Europe, donuts have been
sold individually for a long time, so
they use premium ingredients like
real chocolate coatings," Mr. Moline
pointed out. "You may buy one donut in Europe with a real cream filling and chocolate enrobing and pay
Industrial systems apply a creative rainbow of
colored icings and glazes on production lines with
rows ranging from six to 10 donuts across.
Belshaw Adamatic Bakery Group

80 Baking & Snack September 2020 / www.bakingbusiness.com

more for that donut than you would
for a dozen here."
He added that wholesalers need
less labor to consistently finish premium donuts that are frozen, then
slacked out at the store level.
"It's very practical to do so now,"
Mr. Moline said. "At the wholesale level, fondant-based icings are designed
to withstand freezing. To do that, you
can't just melt it and apply it. You need
precise temperatures in a very controlled environment. You just can't
run a fondant-based icing through a
glazing system and expect it to work."
Formulations dictate the process
and equipment needed. Moline offers icing systems for fondants,
which aren't as temperature-sensitive during shipping and don't
need tempering like real chocolate.
Depending on the formula, fondants
are commonly applied at temperatures ranging from 115 to 135˚F.
"Temperature control is perhaps the most critical part of an icing process," Mr. Moline observed.
"When you change temperatures,
you vary the amount of icing coverage on the product."
Belshaw Adamatic Bakery Group
offers donut systems for retail bakeries and cafes as well as for commercial operations. Mike Baxter,
product information and marketing
coordinator, said Belshaw's industrial icers and glazers can be sized for
production lines with rows ranging
from six to 10 donuts wide.
"They work with multiple flavor
icings or glazes, but keep in mind
that quick changeovers, say in 5 to
10 minutes, are going to need separate holding tanks for each flavor,"
Mr. Baxter said. "Creative and attractive icings are all the rage, but typically these are still applied at the retail
outlet where customers can sometimes choose their donut finish and
have it applied on the spot. Even mini
donuts are part of the customization
trend these days."
But technology has advanced to


http://www.bakingbusiness.com

Baking & Snack - September 2020

Table of Contents for the Digital Edition of Baking & Snack - September 2020

editorial - When 'unprecedented' becomes the status quo
newsfront
In brief/people
trends snapshot news
Special report: Incubators -- A brand-new beginning
Operations: Muffin Town -- New rules for schools
Trends: Pretzels -- back in the spotlight
Formulation: Fats & oils -- Dialing into functionality
Formulation: Sourcing & Supply Chain -- Global web of ingredients
Equipment: Pizza tech -- Piling it on
Equipment: Mixing -- Keep your cool
Equipment: Finishing -- Seeking the perfect touch
Operations: Augmented & virtual reality -- Playing pretend
Equipment: Bottlenecks -- Breaking the bottleneck
Events
Innovations
Featured technical expert
Ingredients & formulating
Equipment & packaging
Patents
New on the shelf
New product spotlight -- A change of pace
Baking & Snack - September 2020 - 1
Baking & Snack - September 2020 - 1
Baking & Snack - September 2020 - 2
Baking & Snack - September 2020 - 3
Baking & Snack - September 2020 - 4
Baking & Snack - September 2020 - 5
Baking & Snack - September 2020 - 6
Baking & Snack - September 2020 - 7
Baking & Snack - September 2020 - 8
Baking & Snack - September 2020 - 9
Baking & Snack - September 2020 - editorial - When 'unprecedented' becomes the status quo
Baking & Snack - September 2020 - 11
Baking & Snack - September 2020 - newsfront
Baking & Snack - September 2020 - 13
Baking & Snack - September 2020 - 14
Baking & Snack - September 2020 - 15
Baking & Snack - September 2020 - In brief/people
Baking & Snack - September 2020 - trends snapshot news
Baking & Snack - September 2020 - Special report: Incubators -- A brand-new beginning
Baking & Snack - September 2020 - 19
Baking & Snack - September 2020 - 20
Baking & Snack - September 2020 - 21
Baking & Snack - September 2020 - 22
Baking & Snack - September 2020 - 23
Baking & Snack - September 2020 - Operations: Muffin Town -- New rules for schools
Baking & Snack - September 2020 - 25
Baking & Snack - September 2020 - 26
Baking & Snack - September 2020 - 27
Baking & Snack - September 2020 - 28
Baking & Snack - September 2020 - 29
Baking & Snack - September 2020 - 30
Baking & Snack - September 2020 - 31
Baking & Snack - September 2020 - 32
Baking & Snack - September 2020 - 33
Baking & Snack - September 2020 - 34
Baking & Snack - September 2020 - Trends: Pretzels -- back in the spotlight
Baking & Snack - September 2020 - 36
Baking & Snack - September 2020 - 37
Baking & Snack - September 2020 - 38
Baking & Snack - September 2020 - 39
Baking & Snack - September 2020 - 40
Baking & Snack - September 2020 - 41
Baking & Snack - September 2020 - 42
Baking & Snack - September 2020 - Formulation: Fats & oils -- Dialing into functionality
Baking & Snack - September 2020 - 44
Baking & Snack - September 2020 - 45
Baking & Snack - September 2020 - 46
Baking & Snack - September 2020 - 47
Baking & Snack - September 2020 - 48
Baking & Snack - September 2020 - 49
Baking & Snack - September 2020 - 50
Baking & Snack - September 2020 - Formulation: Sourcing & Supply Chain -- Global web of ingredients
Baking & Snack - September 2020 - 52
Baking & Snack - September 2020 - 53
Baking & Snack - September 2020 - 54
Baking & Snack - September 2020 - 55
Baking & Snack - September 2020 - 56
Baking & Snack - September 2020 - 57
Baking & Snack - September 2020 - 58
Baking & Snack - September 2020 - Equipment: Pizza tech -- Piling it on
Baking & Snack - September 2020 - 60
Baking & Snack - September 2020 - 61
Baking & Snack - September 2020 - 62
Baking & Snack - September 2020 - 63
Baking & Snack - September 2020 - 64
Baking & Snack - September 2020 - 65
Baking & Snack - September 2020 - 66
Baking & Snack - September 2020 - 67
Baking & Snack - September 2020 - 68
Baking & Snack - September 2020 - Equipment: Mixing -- Keep your cool
Baking & Snack - September 2020 - 70
Baking & Snack - September 2020 - 71
Baking & Snack - September 2020 - 72
Baking & Snack - September 2020 - 73
Baking & Snack - September 2020 - 74
Baking & Snack - September 2020 - 75
Baking & Snack - September 2020 - 76
Baking & Snack - September 2020 - 77
Baking & Snack - September 2020 - 78
Baking & Snack - September 2020 - Equipment: Finishing -- Seeking the perfect touch
Baking & Snack - September 2020 - 80
Baking & Snack - September 2020 - 81
Baking & Snack - September 2020 - 82
Baking & Snack - September 2020 - 83
Baking & Snack - September 2020 - 84
Baking & Snack - September 2020 - 85
Baking & Snack - September 2020 - 86
Baking & Snack - September 2020 - Operations: Augmented & virtual reality -- Playing pretend
Baking & Snack - September 2020 - 88
Baking & Snack - September 2020 - 89
Baking & Snack - September 2020 - 90
Baking & Snack - September 2020 - Equipment: Bottlenecks -- Breaking the bottleneck
Baking & Snack - September 2020 - 92
Baking & Snack - September 2020 - 93
Baking & Snack - September 2020 - 94
Baking & Snack - September 2020 - 95
Baking & Snack - September 2020 - Events
Baking & Snack - September 2020 - 97
Baking & Snack - September 2020 - 98
Baking & Snack - September 2020 - Innovations
Baking & Snack - September 2020 - Featured technical expert
Baking & Snack - September 2020 - 101
Baking & Snack - September 2020 - Ingredients & formulating
Baking & Snack - September 2020 - 103
Baking & Snack - September 2020 - Equipment & packaging
Baking & Snack - September 2020 - 105
Baking & Snack - September 2020 - 106
Baking & Snack - September 2020 - 107
Baking & Snack - September 2020 - 108
Baking & Snack - September 2020 - Patents
Baking & Snack - September 2020 - New on the shelf
Baking & Snack - September 2020 - 111
Baking & Snack - September 2020 - 112
Baking & Snack - September 2020 - 113
Baking & Snack - September 2020 - 114
Baking & Snack - September 2020 - 115
Baking & Snack - September 2020 - 116
Baking & Snack - September 2020 - 117
Baking & Snack - September 2020 - 118
Baking & Snack - September 2020 - 119
Baking & Snack - September 2020 - 120
Baking & Snack - September 2020 - 121
Baking & Snack - September 2020 - New product spotlight -- A change of pace
Baking & Snack - September 2020 - 123
Baking & Snack - September 2020 - 124
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