Baking & Snack - August 2020 - 38

CAKES & MUFFINS

Muffins jump to
$1,254.0 million
Bakery snacks up to
$3,491.2 million
Cakes rise to
$1,468.6 million
(no snack/coffee cakes)

IRI. Multi-outlet plus c-stores for 52 weeks ending May 17, 2020

CAKE SALES SLIDE IN

IN-STORE
BAKERIES

JUMP IN 2019

"Thanks to the strength of our direct-store-delivery network, we've been able to rapidly adapt to the
changes in the marketplace while maintaining supply," Mr. Roach said.
With some distance now from the initial closing of the businesses, bakers are developing a clearer picture of what the market may look like this fall
and beyond.
"We believe we will see many fundamental shifts
in consumer behavior that will help sales of packaged
sweet baked goods over the next few years," observed
Andy Jacobs, executive vice president and chief operating officer, Hostess Brands, Kansas City, Mo., which relies on a warehouse distribution system to reach large
and small retailers.
"These tailwinds include a decline in fresh, unwrapped in-store bakery products as consumers demand more 'safety assured' packaged sweet baked
goods," he added. "We also believe we will see a continued and elevated at-home consumption via both more
meal occasions moving away from restaurants and more
at-home parties."

"WE BELIEVE WE WILL SEE
MANY FUNDAMENTAL
SHIFTS IN CONSUMER
BEHAVIOR THAT WILL HELP
SALES OF PACKAGED SWEET
BAKED GOODS OVER THE
NEXT FEW YEARS."
Andy Jacobs, Hostess Brands

IDDBA What's Instore; IRI for 52 Weeks ending June 16, 2019

DECLINE IN 2020
IDDBA What's Instore; IRI for 52 weeks ending April 19, 2020

BAKERY
INCREASING IN-STORE
PURCHASES
(Which of the following would encourage you to buy
more baked goods at an in-store bakery?)

, ©Pixel-Shot - stock.adobe.com

38 Baking & Snack August 2020 / www.bakingbusiness.com

A new center stage
One of those fundamental changes may have already occurred inside the supermarket. While the in-store bakery
department may regain its prominence down the line, the
operation won't be the same without widespread sampling, grab-and-go and other fresh, bulk items.
"A number of key grocery retailers, and even convenience store retailers, have shut down their fresh donut
cases," Mr. Jacobs pointed out. "The idea of selecting unwrapped donuts to mix and match is definitely out of favor. This type of fresh display is now viewed as unsanitary
by many consumers and, frankly, unsafe by retailers. Sales
of in-store bakery products are down about 5% [in May
and June], but some large retailers have seen sale declines
of more than 40%. There is a fundamental change taking
place as consumers, and retailers, move away from un-


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Baking & Snack - August 2020

Table of Contents for the Digital Edition of Baking & Snack - August 2020

Baking & Snack - August 2020 - 1
Baking & Snack - August 2020 - 1
Baking & Snack - August 2020 - 2
Baking & Snack - August 2020 - 3
Baking & Snack - August 2020 - 4
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