Baking & Snack - August 2020 - 122

NEW PRODUCT SPOTLIGHT

down to

EARTH
Tia Lupita taps into sustainable ingredients to create cactus tortillas.

W

Cactus Grain Free
Tortillas are made with
a proprietary blend of
okara, cassava and
nopales flours.
Tia Lupita

While the coronavirus (COVID-19) pandemic may have
consumers reassessing their priorities when it comes to
food purchases, sustainability remains a key concern.
In Kearney's Earth Day Survey of 1,000 American consumers, 55% of respondents told the consulting firm
that they were "more likely to purchase environmentally friendly products" because of their COVID-19
experiences.
To keep their brand in
line with these green attitudes, Tia Lupita Foods,
San Francisco, introduced
Cactus Grain Free Tortillas
that are made with a proprietary flour blend of okara,
cassava and nopales.
"Nopales is a plant that
grows in the desert, needs
very little water and has two
crop cycles per year," said
Hector Saldivar, founder of
Tia Lupita. "Okara is an upcycled by-waste product of
soymilk and tofu.  We are using two functional, novel
ingredients that are sustainable and thereby helping reduce the food supply chain carbon footprint."
These ingredients also help decrease the carbohydrate
and calorie content of the tortillas, Mr. Saldivar said.
Each 6-inch cactus tortilla contains 45 calories, 6 grams

122 Baking & Snack August 2020 / www.bakingbusiness.com

of net carbohydrates and 2 grams of fiber. In addition to
the flour blend, the product also contains avocado oil,
lime juice, tapioca fiber and sea salt.
Tia Lupita teamed up with Renewal Mill, a San
Francisco-based ingredient supplier and cookie producer, to source the okara flour after meeting Claire
Schlemme, chief executive officer, Renewal Mill, at the
2020 Winter Fancy Food Show. While developing the
tortillas, the companies found that okara flour's neutral
taste allowed it to fit seamlessly into the product's ingredient deck, said Ms. Schlemme.
"This partnership showcases the versatility of okara
flour," Ms. Schlemme explained. "It can play in every
category of the store, adding environmental, functional
and nutritional benefits to our partners while allowing
them to tap into a new story that resonates with the ecoconscious audiences they are trying to reach."
Tia Lupita's tortillas are available to purchase online in packs of 10 and will be introduced at the retail level later this summer. As the product rolls out,
Mr. Saldivar hopes the tortillas will bring awareness to
upcycled ingredients.
"We want to educate our consumers about the importance of sustainability and upcycling ingredients,"
Mr. Saldivar noted. "Eventually and when normality
starts kicking back into our lives, we want to expand
our offerings to foodservice. Tia Lupita wants to own
being the tastiest, healthiest, most sustainable tortilla
in the world."
- Anna Wiber


http://www.bakingbusiness.com

Baking & Snack - August 2020

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