Baking & Snack - July 2020 - 98

NEW PRODUCT SPOTLIGHT

Sweet Earth Foods unveils plant-based snack filled with better-for-you ingredients.

S

Sweet Earth's Sweet Earth Foods, Moss Landing, Calif., is on a misPOGOs are available sion to increase consumer access to plant-based foods.
in six flavors. From pizzas and burritos to veggie burgers and grain
Sweet Earth Foods
bowls, the company offers a wide range of frozen and
chilled savory products. But for the food company's latest launch, POGO! Power on the Go wraps, it delivered a
sweet snack packed with better-for-you ingredients.
"We noticed there was a gap in the market for on-thego plant-based snacking products that are tasty and contain functional ingredients," said Jesse Curtis, marketing
manager, Sweet Earth Foods. "Sweet Earth launched
POGOs in order to change the way we snack. With the
intention to provide consumers with nutrient-dense and
sustainable options to fuel busy lives, we want people to
feel good about their snacking decisions. We strongly
believe in not having to sacrifice taste and flavor, so providing an option that is plant-based but also craveable is
always top of mind."
Sweet Earth's POGOs are available in six varieties - Blackberry, Chocolate, Chai, Dulce, Figgy and
Lemon Poppy - and each flavor is wrapped in a colorful whole wheat or vegetable-based pastry crust. The
snacks are made with non-GMO ingredients and don't
contain artificial colors.

"Their vibrant, natural colors come from the snack's
colorful ingredients of veggies, fruits and spices,"
Ms. Curtis said. Sweet Earth maintains the wraps' "guiltfree" status by including prebiotic fiber and probiotics.
Other functional benefits include 13 grams of protein
and 5 grams of fiber per wrap.
"Think of the culinary 'grown-up' Uncrustable or
Pop-Tart," Ms. Curtis noted.
While Sweet Earth's POGOs are kept frozen or refrigerated, the snack can still be easily enjoyed on the run as
the snack can be thawed, heated up or toasted.
POGOs are available at major retailers across the
United States and have a suggested retail price of $2.99
per wrap.
Through the line's introduction, Ms. Curtis believes Sweet Earth can transform consumer snacking
perceptions.
"By revolutionizing the world of modern snacking, POGOs offer the ability to honor and sustain our
land, cultivate a curious mind and palate, and sustain a
healthy body," she said. "We want people to understand
that snacking can be healthy, craveable, convenient and
sustainable, all at once."
- Anna Wiber

98 Baking & Snack July 2020 / www.bakingbusiness.com

098_BS_Jul20_Spotlight.indd 98

7/8/2020 10:12:26 AM


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Baking & Snack - July 2020

Table of Contents for the Digital Edition of Baking & Snack - July 2020

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