Baking & Snack - July 2020 - 45

FORMULATION
Fortification

As consumers
search for ways to
protect their health,
food provides
support to their
immune systems.
by Charlotte Atchley

T

The coronavirus (COVID-19) has definitely had an impact on what consumers expect from their food. While
health and wellness has long been a trend, the pandemic
has added fuel to that fire.
"Consumer preferences and trends are always changing, but overall health and wellness has been on the rise
for decades now, and COVID-19 has only intensified it,"
said Alison Pomaville, ingredient application scientist,
Martin Bauer. "When it comes to functionality, interest
in protein and fiber will continue, but immunity is currently front and center as the world adjusts to the new
normal of living with COVID-19."
Immunity support is the latest consumer trend as
people grasp at their diets to shore up personal wellness.
Despite bread's reputation for being heavy on carbs,
it has proven to be a reliable staple as more families eat
at home. Its place as a staple food makes it a reliable carrier for some of these immunity-supporting benefits that
shoppers are seeking.

Support in the gut
All signs of immunity research in recent history point to
the gut, and consumers have taken notice. IRI reported
that probiotic beverage sales grew 30% from 2016 to 2017,

and probiotics continue to be the largest category in the
total digestive health market. That growth is driven by the
growing science behind gut health.
"Research suggests that more than 70% of our body's
immune system resides in the gastrointestinal tract," said
Hannah Ackermann, registered dietitian and corporate
communications manager, Comet Bio. "Diet plays an
important role in maintaining a healthy balance of good
bacteria in our microbiome."
Supporting the microbiome can take the form of adding dietary fiber, prebiotics, probiotics and postbiotics to
baked goods.
"Baked items are well-suited for adding fiber to consumers' diets, which support gut health," explained Jenn
Adams, business development manager, IFPC. "Inulin,
dietary fibers and polysaccharides have the ability to
increase cytokine secretion and the activity of natural
killer cells, thereby boosting immune support."
Comet Bio offers Arrabina, an Arabinoxylan plant fiber extract that has been shown to promote the growth
of bifidobacterial and support a healthy immune system.
As a fully soluble powder with low viscosity, Arrabina
provides a prebiotic benefit without formulation changes at less than 3 grams per serving in wheat bread, choc-

Baked goods are
well-suited to
being fortified with
fiber, prebiotics,
vitamins and
minerals that help
support immunity.
IFPC

www.bakingbusiness.com / July 2020 Baking & Snack 45


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Baking & Snack - July 2020

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