Baking & Snack - July 2020 - 37

been a slow transition that has developed into
consumer acceptance."
So, what are the expectations in flavor innovation? If pastries are a comfort food, are people
willing to branch out and try new things, or are
they bound by what's familiar?
For Gold Standard, it's a little bit of both.
"Our path for the past year has been creating
food that has a familiarity but also provides an extra bit of adventure or excitement," Mr. Chaudary
said. "Fusion foods have been successful because it's
having something familiar and something adventurous at the exact same time."
This goes beyond adding chocolate to a blueberry
Danish, he said. True fusion innovation creates something all its own.
"We're looking at flavor combinations of fruit with a
spicy component such as habanero or jalapeƱo with the
sweet Danish dough," said Tami Kulak, director of marketing and sales, Gold Standard.
And the company is experimenting with product
crossover by incorporating elements of its Everything
bagel into certain laminated pastry products.
Flavor innovation is also crossing platforms - and
enjoying a bit of throwback - in the center store as
items like Pop Tarts from the Kellogg Company, Battle
Creek, Mich., introduce a Fruit Loops variety.

"SWEETS AND INDULGENT
BAKERY PRODUCTS
PROVIDE CONSUMERS
A FORM OF ESCAPE
DURING PERIODS OF
UNCERTAINTY."
David Skinner, James Skinner Baking Co.
There's also much to be said for the tried-and-true.
Mr. Vierhile noted that one of the most successful varieties emerging in the center store is cheese.
"Looking at 2017 to the end of 2019, a couple of the
top flavors are cream cheese and cheese," he said, noting that in the pastry and sweet goods categories, product innovation with cream cheese varieties saw a 36%
CAGR during that time frame.

Label readers rule the roost
Educated consumers can be a baker's worst enemies or
greatest allies. It often depends on what they're seeking
on the label. Regardless, these consumers play a key role

in pastry product development. And sometimes, trying
to meet their demands can create a double-edged sword.
"Using ingredients that are perceived to be better for
you can lessen the degree of guilt a consumer may experience," Mr. Skinner suggested. "At a certain point, though,
health claims begin working against the purchase as consumers perceive them to affect the flavor. This is especially
true for indulgent products. Overall, a 'back to basics' approach to the ingredient panel is an attribute that grants
certain consumers permission to indulge."
This is where full-fat ingredients like butter or the
ones like sugar that are often vilified can be seen in a
new light.
"All these healthy halo claims don't necessarily mean
the product is good for you," Ms. Kulak said. "As consumers become better educated on reading nutritional panels and what's actually involved in a product, it will play an important part in how they make
good decisions."
This back-to-basics sentiment is what's driving the demand for clean label pastries in the in-store bakery and
center aisles.
"People have become much more educated on ingredients and the variety of ingredients that go into a
product," Mr. Caparos said. "What they want is the confidence of what a clean label represents."
These days, times are hard. And with the rapid, drastic changes Americans have endured in the first half of
2020, no one knows when - or if - they're going to get
better. As priorities shift and disposable income diminishes, innovative bakers can still find success when they
keep a focus on the value proposition in their product
development.
"The pandemic has driven consumers to increase
their consumption of comfort foods," Mr. Vierhile said.
"These products can scratch an itch that consumers will
probably always have."

Sweet cereals are
crossing into the
pastry category in
the supermarket
center aisles.
The Kellogg Company

*

www.bakingbusiness.com / July 2020 Baking & Snack 37


http://www.bakingbusiness.com

Baking & Snack - July 2020

Table of Contents for the Digital Edition of Baking & Snack - July 2020

Baking & Snack - July 2020 - 1
Baking & Snack - July 2020 - 1
Baking & Snack - July 2020 - 2
Baking & Snack - July 2020 - 3
Baking & Snack - July 2020 - 4
Baking & Snack - July 2020 - 5
Baking & Snack - July 2020 - 6
Baking & Snack - July 2020 - 7
Baking & Snack - July 2020 - 8
Baking & Snack - July 2020 - 9
Baking & Snack - July 2020 - 10
Baking & Snack - July 2020 - 11
Baking & Snack - July 2020 - 12
Baking & Snack - July 2020 - 13
Baking & Snack - July 2020 - 14
Baking & Snack - July 2020 - 15
Baking & Snack - July 2020 - 16
Baking & Snack - July 2020 - 17
Baking & Snack - July 2020 - 18
Baking & Snack - July 2020 - 19
Baking & Snack - July 2020 - 20
Baking & Snack - July 2020 - 21
Baking & Snack - July 2020 - 22
Baking & Snack - July 2020 - 23
Baking & Snack - July 2020 - 24
Baking & Snack - July 2020 - 25
Baking & Snack - July 2020 - 26
Baking & Snack - July 2020 - 27
Baking & Snack - July 2020 - 28
Baking & Snack - July 2020 - 29
Baking & Snack - July 2020 - 30
Baking & Snack - July 2020 - 31
Baking & Snack - July 2020 - 32
Baking & Snack - July 2020 - 33
Baking & Snack - July 2020 - 34
Baking & Snack - July 2020 - 35
Baking & Snack - July 2020 - 36
Baking & Snack - July 2020 - 37
Baking & Snack - July 2020 - 38
Baking & Snack - July 2020 - 39
Baking & Snack - July 2020 - 40
Baking & Snack - July 2020 - 41
Baking & Snack - July 2020 - 42
Baking & Snack - July 2020 - 43
Baking & Snack - July 2020 - 44
Baking & Snack - July 2020 - 45
Baking & Snack - July 2020 - 46
Baking & Snack - July 2020 - 47
Baking & Snack - July 2020 - 48
Baking & Snack - July 2020 - 49
Baking & Snack - July 2020 - 50
Baking & Snack - July 2020 - 51
Baking & Snack - July 2020 - 52
Baking & Snack - July 2020 - 53
Baking & Snack - July 2020 - 54
Baking & Snack - July 2020 - 55
Baking & Snack - July 2020 - 56
Baking & Snack - July 2020 - 57
Baking & Snack - July 2020 - 58
Baking & Snack - July 2020 - 59
Baking & Snack - July 2020 - 60
Baking & Snack - July 2020 - 61
Baking & Snack - July 2020 - 62
Baking & Snack - July 2020 - 63
Baking & Snack - July 2020 - 64
Baking & Snack - July 2020 - 65
Baking & Snack - July 2020 - 66
Baking & Snack - July 2020 - 67
Baking & Snack - July 2020 - 68
Baking & Snack - July 2020 - 69
Baking & Snack - July 2020 - 70
Baking & Snack - July 2020 - 71
Baking & Snack - July 2020 - 72
Baking & Snack - July 2020 - 73
Baking & Snack - July 2020 - 74
Baking & Snack - July 2020 - 75
Baking & Snack - July 2020 - 76
Baking & Snack - July 2020 - 77
Baking & Snack - July 2020 - 78
Baking & Snack - July 2020 - 79
Baking & Snack - July 2020 - 80
Baking & Snack - July 2020 - 81
Baking & Snack - July 2020 - 82
Baking & Snack - July 2020 - 83
Baking & Snack - July 2020 - 84
Baking & Snack - July 2020 - 85
Baking & Snack - July 2020 - 86
Baking & Snack - July 2020 - 87
Baking & Snack - July 2020 - 88
Baking & Snack - July 2020 - 89
Baking & Snack - July 2020 - 90
Baking & Snack - July 2020 - 91
Baking & Snack - July 2020 - 92
Baking & Snack - July 2020 - 93
Baking & Snack - July 2020 - 94
Baking & Snack - July 2020 - 95
Baking & Snack - July 2020 - 96
Baking & Snack - July 2020 - 97
Baking & Snack - July 2020 - 98
Baking & Snack - July 2020 - 99
Baking & Snack - July 2020 - 100
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com