Baking & Snack - July 2020 - 21

"WE ARE TRYING TO BE A
PURPOSE-DRIVEN COMPANY THAT
ATTRACTS PEOPLE WHO SHARE
OUR VALUES AND GET EXCITED
TO COME TO WORK EVERY DAY."

Clean label Dough
Conditioners & Shelf Life
Extenders for yeast raised
and chemically leavened
baked goods.

Rob Sarlls, Wyandot Snacks

"So we're ahead of where corporate
America needs to go as far as putting
their money where their mouth is. This
means a lot to our customers, to see
that we take the extra step, and it helps
tremendously with prospects."

Responsible business as usual
Corporate social engagement can take
many forms: donations to non-profit
organizations, employee benefits that
encourage work-life balance and leadership training, sustainability efforts,
community support programs, and the
list goes on. To focus social goals, a
company should be guided by its values.
"Our community affairs mission is to
strengthen and empower healthy communities in Campbell hometowns and
enhance employees' connection to both
company and personal purpose," said
Kim Fortunato, vice president, community affairs, Campbell Soup Co.,
Camden, NJ. "Our focus areas include
increasing healthy food access, encouraging healthy living and nurturing
Campbell neighborhoods."
With this mission in mind, the snack
giant can focus its financial donations,
in-kind contributions and employee
giving and volunteerism.
"A large amount of support for our
communities comes directly from our
employees," Ms. Fortunato said. "We
believe it is critical to enable our workforce to give back, both to benefit our
communities and benefit the employees
themselves by giving them opportunities to tap into their own sources of
purpose and motivation."

Throughout the year, Campbell provides programs that offer employees opportunities to donate time or money to
benefit their communities. The Campbell
Soup Foundation will even match employees' donations to extend the impact.
Additionally, Campbell's Healthy
Communities is a 10-year, $10 million
program aimed at improving the health
of young people in towns where the
company operates. Again, this program
is guided by four areas that Campbell
believes makes communities healthier:
food access, physical activity, nutrition
education and public will.
All this good is measured against
Campbell's five new community goals
for 2025. This ensures that the company's social responsibility work actually
has an impact.
"Benchmarks for success include increasing food access in Campbell's communities, investing in healthy school
food programs for all students and increasing engagement among Campbell's
employees," Ms. Fortunato said.
Wyandot solidified its core values in
2016, centering on being a better-foryou company that makes snacks that
transform the industry landscape.
"A lot of it has to do with making
sure we're doing right by the environment, being good stewards of the resources we have, keeping teammate
welfare top of mind and taking care of
customers," Mr. Sarlls explained. "That's
really evolved a bit more into making
snacks that really benefit society."
Wyandot's B Corp certification in
2020 not only further focused the com-

* Custom Mixes and Bases
* Toll Blending
* Clean Label, Non-GMO, Organic

C E RT I F I E D

Call us today!
+1 973.426.9100
orders@kbingredients.com
www.kbingredients.com


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Baking & Snack - July 2020

Table of Contents for the Digital Edition of Baking & Snack - July 2020

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