trends snapshot ALLERGEN AWARENESS 85 million avoid purchasing top 9 allergens because of their, or someone in their household's, allergy or food intolerance. 4% growth Food-allergy consumers have grown 4% per year for the past 20 year. 20% increase for the week ending June 20 compared to same period 2019. Source: Credit Suisse/Catalina MAKING CLAIMS IN ONLINE RETAIL: 80% of food products do not claim one or more of their three most-searched attributes, and more than 50% fail to claim any. KETO Fifth most-searched attribute across all categories was unclaimed 98% of the time. VEGAN & SUGAR-FREE went unclaimed more than 75% of the time. Source: Label Insight Inc. $19 billion spent annually by 85 million Americans who avoid these proteins or allergens. 1 4 out of SUSTAINED SALES OF CPG GOODS AMERICAN CONSUMERS don't buy products that contain the top nine food allergens. 9 MAJOR PROTEINS that trigger an allergic reaction milk egg wheat fish shellfish peanuts tree nuts soy sesame SNACK FLAVOR PREFERENCES 79% 52% Source: Mintel say flavor is more important than brand when choosing a snack. say taste is more important than health. Source: FARE, Food Allergy Research and Education www.bakingandsnack.com / July 2020 Baking & Snack 17http://www.bakingandsnack.com