Baking & Snack - June 2020 - 63

ADVERTORIAL

based foods into the diet. ADM reports that
44% of consumers identify as flexitarian,
driven by concerns about health, wellness
and sustainability. These flexitarians are
trying to add more plant-based protein to
their diets, along with fiber, whole grains,
antioxidants and probiotics.

savory snacks due to consumers' belief
that they are better for them.

*

Crave-worthy Contenders

Seeds of growth: Also mixing it up in
wholesome snacks are nuts, seeds and
trail mixes. Here, too, consumers associate
these ingredients with health and
wellness, drawn to such items because of
their high protein and fiber content.

Within this growing and promising
market, ADM works closely with food and
beverage companies to meet people's
need for wholesome snack choices.
Wholesome snacks, like their "regular"
snack counterparts, include flavors and
formats for virtually every palate. That's
important, given that an overwhelming
majority (94%) of consumers snack daily.

*

*

As demand surges for wholesome bars,
chips, puffed snacks and various forms of
nuts, seeds and trail mixes, ADM offers a
unique turnkey manufacturing facility that
enables rapid prototyping, manufacturing
scale-up and learning and production of
saleable products for in-market testing.

Chip off the old chips: Chips are a
beloved salty snack. But while people
crave chips, they're also trying to limit
their consumption and seek healthier,
cleaner options that still taste great.
Nearly two thirds (62%) of consumers

Setting a new bar: Protein and fiber
are also drivers of growing consumer
interest in wholesome bars. Aligning
with other market trends, consumers like
bars made with whole foods and visible
ingredients like nuts, seeds, grains, fruits
and beans.

Consumers Attitudes About Chips

62%

Wish there were more
healthy chip options

53%

51%

Most chips have
too many artificial
ingredients

Healthier versions of
chips (e.g. baked) don't
taste as good as the
originals

wish they had healthier chip options
and more than half believe that chips
have too many artificial ingredients.
In addition to chips made with
healthier ingredients, many consumers
- especially younger ones in the
Millennial and Gen Z age groups - are
hungry for chips that deliver novel taste
experiences, including sweet and hot
flavors.
Beyond new takes on traditional chips,
ADM finds that other salty snack segments
hold great potential, including savory
snacks that deliver protein and fiber.
Examples include puffed snacks made
from vegetable and bean bases or from
ingredients that have a functional health
halo, like pea or bean flour. Puffed snacks
are growing at twice the rate of other

Better by Nature
With depth and breadth of expertise,
technology and resources, ADM works
with manufacturers worldwide to develop
organic wholesome snacks that today's
consumers are craving. The foundation for
wholesome snacks begins - literally - with
simple, nutritious ingredients from nature.
Sourced from nature, ADM's world-class
portfolio of ingredients includes whole
grain flours, ancient grains, seeds, nuts,
fruits and beans and pulses.
Ingredients from nature are combined
with ADM's formulation expertise, technical
ingenuity and turnkey capabilities to help
brands get to market quickly with their
own winning wholesome snacks, whether
sweet, salty, fresh, boldly flavored, inspired
by tradition or completely out of the box in
taste and form.

Snack Time

Consumers snack all day, every
day and sometimes replace
meals with snacks. But there is
a rhyme and reason to at least
some of their snacking behavior.
ADM's OutsideVoiceSM analysis
confirms that hotspots for
snacking include the early
morning hours, when people
are looking to snacks for energy
to start the day. As one might
expect, and tracking with
longtime snack habits, snacking
gains momentum with latemorning and early-afternoon
snacks that tide people over in
between meals.
Areas of daytime potential
include later morning
snacks that boost energy and
cognition or support athletic
performance and afternoon
snacks that deliver on the
desire for improved mental
focus, stress management and
rejuvenation.
Learn how to get a competitive edge with
wholesome snacks that appeal to today's
health- and wellness-minded consumers:



Baking & Snack - June 2020

Table of Contents for the Digital Edition of Baking & Snack - June 2020

Baking & Snack - June 2020 - 1
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