Baking & Snack - June 2020 - 40

BAGELS

majority of omnichannel growth and has gained
further momentum given the recent pandemic,"
Mr. Grzebinski said.
In the last four weeks of March, online bagel sales grew
133% vs. the same period a year ago, according to IRI. That
outpaced the total online growth for edibles of 86.8%.
"It is critical that CPG companies have a solid online
strategy to capitalize on this trend to maximize their
growth goals," Mr. Grzebinski said. "With unemployment being at an all-time high as well, it will also be
important that price, promotion and value offerings
are available to meet a potential shift in consumer behavior."
Bagels may be a go-to for more people moving into
the rest of 2020. And there are several key drivers that
producers should be aware of as the market continues
to shift. Looking forward, Mr. Grzebinski said, bakers
should continue to expect higher sales numbers.
The classic varieties and authenticity of bagels continue to bring consumers
back to product, whether purchased frozen, fresh or refrigerated.
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Baking & Snack - June 2020

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